Effective tactics for marketing financial management
Today, many marketers are being forced to do more with less. Businesses continue to slash budgets while expecting marketing programs to prove their worth.
The good news is there are many ways for marketers to optimize spend and enhance returns. Pre-existing (and underutilized) marketing technology still has fruit to yield. Historic content can be repurposed and redeployed. Relationships with marketing vendors can be reassessed to deliver the most agile, cost-effective solutions. And, spend can be realigned to immediate areas of opportunity.
Learn how marketing and finance can redefine their working relationship to align on financially responsible growth strategies, and not get left behindRead more
Learn more about marketing investment management challenges, advantages in collaboration, and how to get started on the journey toward a stronger relationship between marketing and finance.