Customer Experience and Engagement

Exceed customer expectations by designing holistic experiences while balancing the cost-to-serve

To meet increasing customer demands, organizations invest heavily in customer experience initiatives but often struggle to achieve optimal returns.

At KPMG, we help companies optimize investments to drive financial performance and deliver winning digital-age customer experiences. Our comprehensive offerings include:

  • Voice of Customer Programs: Collect customer feedback and translate those insights to support effective decision-making and drive customer-centric change and business value across the organization
  • Experience Design & Orchestration: Identify the moments that matter throughout the end-to-end customer journey and design meaningful and seamless interactions across various touchpoints and channels
  • Experience Strategy and Value Targeting: Develop a comprehensive CX strategy and roadmap that delivers exceptional experiences, differentiates in the marketplace, and drives long-term success that can be measured to prove out the ROI and customer value
  • User Interface Design: Realize the vision for target experiences by designing valuable and efficient digital touchpoints and deliver them with precision, ensuring each interaction delights and is optimized to foster long-term loyalty

Together, we can help you strategically frame, design, and deliver holistic customer experiences that drive engagement, satisfaction, loyalty, and profitable growth.

A decade of advancing customer experience

We surveyed 10,000 US consumers to determine which brands they think are delivering the best experiences. See how the brands ranked and the latest trends in customer experience excellence.

2024-2025 US Customer Experience Excellence Report

How top companies are using empathy and GenAI to create more value

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The future of customer connections

In today’s hyper-competitive and customer-centric world, organizations that know the most about their customers and harness this knowledge achieve the greatest success.

Explore client stories

Read case study perspectives directly from our clients

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Putting customers at the center of their go-to-market strategy

KPMG and Grünenthal use data and measurement to redefine the customer experience

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Personalized patient care, delivered on scale

KPMG helped a regional teaching hospital optimize patient access operations to grow revenue, attract more patients and keep patients in network.

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When transforming banking systems, it pays to listen

KPMG helped Royal Bank of Canada work with its business partners and customers to unlock the potential of payments modernization.

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Virtual assistant eases annual benefits enrollment

KPMG helped Covered California use artificial intelligence to improve customer service and reduce seasonal call center workloads.

More stories

Read about how we help clients enhance their customer experience, improve business performance, and drive new revenue streams—then let us do the same for you.

Explore customer experience insights

Meet our team

Connect with our team to discuss how you can get more value out of your customer experience and engagement initiatives.

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Jeff Mango
Managing Director, Customer Advisory, Customer Experience Leader, KPMG US

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