Customer Advisory

Move customers with new perspectives

Today’s customers are better informed and more demanding than ever before.

How can your business engage customers and achieve profitable growth in the age of market uncertainty and digital disruption? To succeed in today’s market, businesses must reimagine the products, services, and experiences they provide to consumers and migrate to truly customer-centric business processes enabled by digital transformation.

KPMG Customer Advisory can help you transform the way your front office engages customers. Combining business experience with functional acumen, we provide you with deep financial analysis, robust customer insight, market intelligence, and strategic business direction to help you generate ROI from your investments in customer-centricity.

See more insights around the challenges that today’s front-office leaders are facing:

The role of the front office is constantly evolving and it is necessary to adopt new strategies to tackle today’s challenges head-on:

Maximize and accelerate the impact of front-office investments

Create a unified customer experience across the entire customer journey

Leverage data and insights to meet customer and business needs

Our perspective

We bring focused solutions that draw on the full breadth of our team’s experiences to help our clients move their customers with new perspectives.

Explore our services

We embolden front-office teams with the perspective they need to achieve consistent business growth.

It’s always satisfying when the marketplace cites your contributions to client success. KPMG was recently named #1 for quality AI advice and implementation in the US by Source; one of America’s best management consulting firms by Forbes; and a leader in the IDC Marketscape: Worldwide Operations Improvement Consulting Services 2023-2024 Vendor Assessment.

¹Source, Perceptions of Consulting in the US, 2024;
²Forbes Media LLC, 2024;
³IDC US50494723, December 2023

Explore client stories

Read case study perspectives directly from our clients

Client Story

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By transforming the client’s sales strategy and operations, KPMG made the difference in a medical technology carve-out

Client Story

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KPMG helped an industry leader develop a successful marketing analytics program to counter pressure in emerging markets.

Client Story

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KPMG helped Dawn Foods evolve digitally to create opportunities amidst profound shifts in industry and customer buying behavior.

Client Story

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KPMG and Grünenthal use data and measurement to redefine the customer experience

Related services

Marketing Consulting

Customer Service Transformation

Sales Transformation

Connected Commerce

Customer Experience (CX)

Connect the Dots on Enterprise Agility

Our strategic alliances

KPMG Customer Advisory strategic alliances are key to helping you achieve a sustainable competitive advantage. Our comprehensive solutions are driven by innovative technology from industry-leading companies like: