Marketing Consulting

Maximize and accelerate the impact of marketing

Today's CMO must navigate an increasingly complex world with higher stakes and pressure to demonstrate the value marketing delivers to the business.

Marketers are tasked with meeting evolving customer demands, reacting quickly to market disruptions and trends, and leveraging technology to scale content and remain agile, all while minimizing risk and maximizing financial results.

The role of marketers is constantly evolving in response to today’s pressures, and marketers are struggling to address these challenges head-on:

Maximize the value of marketing investments

Create a unified customer experience across channels

Leverage data and insights to meet customer and business needs

Future of marketing

Marketers must continue to embrace the transformation of their role; incorporating tomorrow’s strategies – today.

How marketers remain ahead of the curve

Today’s marketers have many plates to spin – we help them use this momentum as a growth engine.

Clarity

We help CMOs see across their entire marketing organization and provide unique insights into how marketers can get buy-in and deliver ROI.

Customer orchestration

We lead teams to meet their customers where they are, helping them to enable their MarTech as a creative driver to deliver the seamless experience that customers demand.

Analytics

We help teams quantify and understand how every marketing dollar is being used to maximize ROI and communicate marketing’s business impact.

Our KPMG approach

We embolden marketing teams with the insight they need to build trust, transform their organizations, and seize new opportunities. Our team of functional and industry specialists can address your marketing needs from strategy through execution.

Explore client stories

Read case study perspectives directly from our clients

Client Story

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KPMG helped an industry leader develop a successful marketing analytics program to counter pressure in emerging markets.

Client Story

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KPMG helped a U.S. national restaurant chain analyze customer and operational data to support its plans for expansion.

Client Story

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KPMG and Grünenthal use data and measurement to redefine the customer experience

More stories

Read about how we help clients enhance their customer experience, improve business performance, and drive new revenue streams—then let us do the same for you.

Insight

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Discover how a well-planned campaign migration can be a game-changer for marketers seeking to unlock value

Insight

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Marketers: Drive efficiency and performance by applying cost-efficient growth strategies

Insight

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Learn how marketing and finance can redefine their working relationship to align on financially responsible growth strategies, and not get left behind.