Get the most value from your marketing spend
Get the most value from your marketing spend
Drive ROI with smarter planning and a more agile spend capability
Learn moreMarketers: Drive efficiency and performance by applying cost-efficient growth strategies
Marketing is often the second-largest line item in a company’s budget. And though the marketing function is critical, it tends to be the least examined in how well its dollars are being put to work.
Pressure to prove the value of marketing is at an all time high, but marketers often struggle to understand how much money they are spending and on what – let alone the impact of that spend tied to performance.
KPMG Customer Advisory can help. We understand that developing an effective marketing strategy is critical to driving growth and staying competitive in today's market. We work closely with marketing leaders to identify and prioritize efficiencies throughout the marketing value chain, increase spend transparency, and repair disconnect between marketing strategy, planning, and execution.
Generating marketing growth requires thoughtful investment, flexibility, and visibility of spend
Drive ROI with smarter planning and a more agile spend capability
Learn moreDiscover how to optimize the value of your organization's resources to fuel resilient business growth
Learn moreThree ways to improve efficiency, create innovation and reduce cost through Gen AI integration
Learn moreStrategies for adapting to the ever-evolving marketing landscape
Learn moreLearn how sales and marketing leaders are enabling new customer-centric purchasing paths by redefining the sales-marketing relationship
Learn moreIt’s always satisfying when the marketplace cites your contributions to client success. KPMG was recently named #1 for quality AI advice and implementation in the US by Source; one of America’s best management consulting firms by Forbes; and a leader in the IDC Marketscape: Worldwide Operations Improvement Consulting Services 2023-2024 Vendor Assessment.
The key to driving marketing ROI
Embrace marketing effectiveness measurement to build trust across the C-Suite (and improve ROI while you are at it)
Optimize marketing spend with Salesforce and web analytics
Integrate data across marketing activities for more meaningful KPIs, insights and impact
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