Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

How We Work

We bring together passionate problem-solvers, innovative technologies, and full-service capabilities to create opportunity with every insight.

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Careers & Culture

What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

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Make marketing pay off

Marketers: Drive efficiency and performance by applying cost-efficient growth strategies

Do more with less. Optimize processes and technology to unlock new marketing value.

Marketing is often the second-largest line item in a company’s budget. And though the marketing function is critical, it tends to be the least examined in how well its dollars are being put to work.

Pressure to prove the value of marketing is at an all time high, but marketers often struggle to understand how much money they are spending and on what – let alone the impact of that spend tied to performance.

KPMG Customer Advisory can help. We understand that developing an effective marketing strategy is critical to driving growth and staying competitive in today's market. We work closely with marketing leaders to identify and prioritize efficiencies throughout the marketing value chain, increase spend transparency, and repair disconnect between marketing strategy, planning, and execution.

Future Marketing: C-Suite Aligned, Visible, and Primed for Growth

Generating marketing growth requires thoughtful investment, flexibility, and visibility of spend

Step into cost-efficient, marketing-driven growth

Get the most value from your marketing spend

Get the most value from your marketing spend

Drive ROI with smarter planning and a more agile spend capability

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Trim MarTech bloat and fuel growth

Trim MarTech bloat and fuel growth

Discover how to optimize the value of your organization's resources to fuel resilient business growth

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Empower front-office excellence with Generative AI

Empower front-office excellence with Generative AI

Three ways to improve efficiency, create innovation and reduce cost through Gen AI integration

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The smart solve: How CMOs can make change a good thing

The smart solve: How CMOs can make change a good thing

Strategies for adapting to the ever-evolving marketing landscape

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Drive revenue by rethinking marketing/sales collaboration

Drive revenue by rethinking marketing/sales collaboration

Learn how sales and marketing leaders are enabling new customer-centric purchasing paths by redefining the sales-marketing relationship

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KPMG recognized as a leader for advisory services.

It’s always satisfying when the marketplace cites your contributions to client success. KPMG was recently named #1 for quality AI advice and implementation in the US by Source; one of America’s best management consulting firms by Forbes; and a leader in the IDC Marketscape: Worldwide Operations Improvement Consulting Services 2023-2024 Vendor Assessment.


1Source, Perceptions of Consulting in the US, 2024;
2Forbes Media LLC, 2024;
3IDC US50494723, December 2023

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Meet our team

Our team of Customer Advisory specialists can help you understand what your customers need—and transform the way your organization delivers value.

Image of Scott Lieberman
Scott Lieberman
Principal, US Customer Advisory & Financial Services Lead, KPMG US

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