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Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

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Future Marketing: C-Suite Aligned, Visible, and Primed for Growth

Featuring insights from marketing leaders, developed in partnership with Reuters Events

Amid budget squeezes and rising costs, the relationship between marketing and finance is a fragile one. Generating marketing growth requires thoughtful investment, flexibility, and visibility of spend. In partnership with Reuters Events this report provides you with five key strategies to align marketing with business success.

Discover 5 critical conversation points:

  1. Aligning your marketing and business objectives with the C-suite
  2. Focusing on fundamentals and tie back to ROI
  3. Building brand equity and empathy to drive value
  4. Leveraging technology, skills, and data as a single source of truth
  5. Honing internal and external communications around shared organizational goals

Dive into our thinking:

Gain business-critical insights from senior marketing leaders

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Meet our team

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Scott Lieberman
Principal, US Customer Advisory & Financial Services Lead, KPMG US

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