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Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

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What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

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Get the most value from your marketing spend

Drive ROI with smarter planning and a more agile spend capability

Managing marketing investments has become both more difficult and more vital. With an average of 9.2%* of a company’s revenue spent on marketing, it is often the second-largest line item in a company’s budget – with spend spread across channels, tactics, partners, external vendors, technology infrastructures, and in-house resources. And though the marketing function is critical, it tends to be the least examined in how well its dollars are being put to work.​

We believe the future belongs to firms that effectively manage and measure marketing spend with real-time visibility. Marketing Plan & Spend Management is a strategic capability which will differentiate marketing winners from their competition. 

* Source: The CMO Survey, September 2023 (cmosurvey.org)

Dive into our thinking:

Marketing Plan & Spend Management

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KPMG Customer Advisory can help. We understand that developing an effective marketing plan and spend management strategy is critical to driving growth and staying competitive in today's market. We work closely with marketing leaders to identify and prioritize efficiencies throughout the marketing value chain, increase spend transparency, and repair the disconnect between marketing strategy, planning, and execution.

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Meet our team

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Ryan Walser
Managing Director, Customer Advisory, KPMG US

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