Today's CMO must navigate an increasingly complex world with higher stakes and pressure to demonstrate the value marketing delivers to the business.
Marketers are tasked with meeting evolving customer demands, reacting quickly to market disruptions and trends, and leveraging technology to scale content and remain agile, all while minimizing risk and maximizing financial results.
See more insights around the challenges that today’s marketers are facing:
- Fight inflation with data-driven marketing
- Marketing’s solution to inflation: Account for every dollar
- Optimize marketing spend with Salesforce and web analytics
The role of marketers is constantly evolving in response to today’s pressures, and marketers are struggling to address these challenges head-on: