Marketing Consulting

Maximize and accelerate the impact of marketing

Today's CMO must navigate an increasingly complex world with higher stakes and pressure to demonstrate the value marketing delivers to the business.

Marketers are tasked with meeting evolving customer demands, reacting quickly to market disruptions and trends, and leveraging technology to scale content and remain agile, all while minimizing risk and maximizing financial results.

See more insights around the challenges that today’s marketers are facing:

The role of marketers is constantly evolving in response to today’s pressures, and marketers are struggling to address these challenges head-on:

Maximizing the value of marketing investments

Creating a unified customer experience across channels

across channels Leveraging data and insights to meet customer and business needs

Future of marketing

Marketers must continue to embrace the transformation of their role; incorporating tomorrow’s strategies – today.

Clarity

We help CMOs see across their entire marketing organization and provide unique insights into how marketers can get buy-in and deliver ROI.

Customer orchestration

We lead teams to meet their customers where they are, helping them to enable their MarTech as a creative driver to deliver the seamless experience that customers demand.

Analytics

We help teams quantify and understand how every marketing dollar is being used to maximize ROI and communicate marketing’s business impact.

The KPMG approach

We embolden marketing teams with the insight they need to build trust, transform their organizations, and seize new opportunities. Our team of functional and industry specialists can address your marketing needs from strategy through execution.

The KPMG approach

Marketing Operating

Improve spend efficiency, increase speed-to-market, and mitigate operational risk

Marketing operations strategy
Capabilities/skills assessments & roadmapping
Operating model design & enablement
Media operations
Marketing services

Marketing content

Invest in content with purpose

Content strategy (brand storytelling)
Content operations
Content management (DAM, CMS, WCM)
Collaboration (creative operations and workflow)
Content services

Marekting technology

Maximize the impact of MarTech

MarTech strategy, value and architecture assessment
Marketing planning and budgeting
Campaign management & automation
Content enablement
Experience orchestration
Marketing workflow enablement

Marketing effectiveness

Data-driven marketing strategy

Customer lifetime value analytics
Customer segmentation
Marketing ROI analytics
Measurement effectiveness and reporting

Agency management

Spend visibility & management

Contract negotiation and renewal
Ecosystem design & roster mangement
Performance & relationship management
Media effectiveness

Marketing Operating Marketing content Marekting technology Marketing effectiveness Agency management

Acoustic	Aprimo	Google Cloud	Microsoft
Pegasystems	Salesforce	Uptempo

KPMG strategic alliances are key to helping you achieve sustainable competitive advantage. Our alliance ecosystem is designed to address marketers’ top challenges and opportunities. By combining forces with leading services and technology providers, we enable you to maximize and communicate the value of marketing.