Evolving GBS: Integrating Finance as a Service for Higher Value
AI-enabled finance delivery elevates GBS from transactional to strategic

Key Finance Functions Within GBS Can Do More, and Do Better.
For years, global business services (GBS) has allowed companies to tackle the many challenges of operating large organizations, breaking down “the where, how, and who” of centralizing and standardizing work to get it done efficiently. However, GBS needs a boost from new technology to drive even greater efficiencies and value in the finance function to keep up with the rapidly changing business environment.
Enter Finance as a Service (FaaS), the managed services approach to elevating key finance functions by leveraging AI and GenAI, across three core areas: managing transactions, closing the books, and financial planning and analysis (FP&A). Integrating FaaS into GBS merges the advanced financial capabilities of FaaS with a centralized service delivery model to revolutionize finance operations and to help deliver significant benefits across the organization.
98% of GBS organizations have deployed GenAI or will be piloting programs within a year.1
The next generation of global business services is here with Finance as a Service
Finance teams face a growing roster of complex issues even as the company pushes them to move faster, innovate operations, and deliver more value. To make that happen, many companies are turning to a new class of managed services providers.
Combining the Power of GBS and FaaS
FaaS has the potential to transform the nature and value of work provided to internal stakeholders through finance solutions, one of four components of finance service delivery that also include corporate functions, business partners, and finance operations.
When built into GBS, FaaS can go beyond the basic operational aspects of a GBS program to tackle more complex and higher-value-added efforts, such as increasing automation to boost speed and accuracy. Importantly, companies can innovate their finance solutions without a significant investment in headcount or technology—one of the key appeals of as-a-service processes.
Key benefits of incorporating FaaS into your GBS organization include:
- Scalability and flexibility. Companies can scale the finance operations within GBS up or down based on their needs, without building in-house capabilities. This flexibility is particularly valuable for companies undergoing rapid growth or facing fluctuating demand. The workforce, both onshore and offshore, can then be upskilled to manage higher value tasks, such as promoting innovation and enhancing client products or services.
- Enhanced forecasting. FaaS includes intelligent forecasting models that leverage advanced analytics and machine learning so that finance teams can incorporate solutions that address some of their key challenges, such as forecasting accuracy, financial planning, reporting, and automation of the financial close.
- Improved data reporting. Companies can access sophisticated data reporting tools that provide real-time insights into financial performance. Rolled into GBS, this enables better decision-making and enhances the overall transparency of financial operations across the company.
- Advanced risk management. FaaS improves the ability to identify irregularities in financial data throughout global operations housed within GBS through more sophisticated anomaly detection systems. Companies can better mitigate risks and ensure the accuracy of their financial statements across operating entities.
Nearly 80% of organizations don’t have the in-house data and digital literacy skills to provide value-added services.
By leveraging the advanced capabilities of FaaS within the centralized framework of GBS, companies can achieve improved efficiency, scalability, and risk management. Indeed, the integration of FaaS into GBS will likely become an increasingly important strategy for companies to stay competitive and agile.
Clear the Hurdles to Achieve the Benefits of FaaS
Realizing the benefits of FaaS as part of global business services requires coordination between onshore and offshore resources as well as integration of disparate data and systems. GBS teams will have to adjust their way of working with new processes and technologies, so it’s not unusual for an organization to experience some cultural and organizational resistance. Finally, there are upfront costs associated with technology and talent necessary to infuse GBS with FaaS, especially at speed.
To clear these hurdles, companies can take the following five steps:
- Develop a clear strategic vision on which FaaS capabilities that are desired and define how they will move the needle on the existing GBS model and deliver the business partnering insights that GBS can bring
- Build a fact-based business case indicating the ROI that FaaS can bring to the organization’s bottom line – based on an achievable and realistic time-frame
- Identify stakeholders who can champion the effort internally and provide them with the executive support and communication frameworks to deliver a consistent message to the organization on the “why FaaS” and “why now”
- Identify the Gen AI tools that can enhance the delivery and outcomes of the FaaS services and drive value through automating tasks, using AI for data analysis
- Define the end-to-end processes, ground them in leading practice to optimize the FaaS delivery model and improve performance – and reduce cost to deliver
The ultimate goal is a smooth integration of FaaS into GBS that not only streamlines financial operations but also to leverage advanced technologies to deliver new and higher value-added services. Company leaders can then focus on and reinvest time and savings into driving innovation and improving overall business performance.
Elevate Your GBS Organization with KPMG LLP (KPMG)
Companies that work with KPMG to elevate their global business service organizations with AI-enabled FaaS can leverage our firm's skills, advanced financial technology capabilities, and flexible service delivery models.
KPMG has experience delivering both GBS and managed services like FaaS to organizations globally, making us a reliable resource for integrating the two. We have successfully implemented FaaS solutions for various clients, helping them achieve greater productivity, cost savings, efficiency gains, and the ability to offer new products and services.
Additionally, the global delivery network at KPMG helps ensure that services are provided efficiently, leveraging a mix of onshore and offshore resources to deliver high-value financial operations. We also provide flexible options for GBS to access AI-enabled finance processes. These options include building and operating capabilities before transferring them back to the company or developing a new operating model and training company personnel to execute it.
Finally, KPMG focuses on innovation and continuous improvement, which means that clients can benefit from the latest advancements in financial technology and leading practices. This commitment to excellence helps ensure that companies can achieve their financial goals and stay competitive through change.
Insights to Help you Elevate Your Finance Operations
What sets apart good from great finance leaders? It's their ability to harness innovative technology to drive efficiency and foster growth.
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We then fully manage these core operations on an ongoing basis, working closely with clients to continuously optimize costs, generate impactful insights, and increase productivity and profitability.
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