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Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

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What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

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Customer experience excellence: The one thing to get right in b2b

Webcast

Webcast overview

Explore lessons from leaders at American Express, Capital One and Morgan Stanley as KPMG shares insights from our financial services business-to-business (b2b) experience excellence research.

Access the replay to learn about:

  • KPMG’s b2b experience excellence research
  • Insights from b2b solution providers
  • How financial services leaders are innovating to deliver impactful experiences
  • Challenges faced and successes in transforming b2b customer experiences

Meet our guest panelists:

  • Fernando Iraola, American Express, Executive Vice President and General Manager, Global & US Large Enterprises 
  • Stacey Juliano, Morgan Stanley Wealth Management, Executive Director, Head of B2B Marketing 
  • Cynthia Loh, Capital One, Senior Vice President, BC&P Beyond the Card 

Meet our KPMG moderator

Image of Scott Lieberman
Scott Lieberman
Principal, US Customer Advisory Leader, KPMG US

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Customer first: Real insights

Customer First: Real Insights

Drive profitable growth in the digital age. Explore our publications on driving customer-centricity across your organization.

Webcast Replay Webcast Upcoming Listen Now

Land customers through winning experiences

Balance high-quality customer experiences with cost-efficient growth strategies

The great balancing act
Webcast Replay Webcast Upcoming Listen Now

The great balancing act

Create differentiated CX with human and AI interactions. Read the 2023 US Customer Experience Excellence Report.

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