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Customer First: Real Insights

Drive profitable growth in the digital age. Explore our publications on driving customer-centricity across your organization.
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    Customer Advisory

    With expectations changing and disruptors taking advantage of technology, customers want more. Create value that drives growth.
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    Amplifying noise or creating value? Signal Moments in customer experience

    We surveyed 10,000 US consumers to evaluate nearly 300 organizations. Discover which brands excel at turning fleeting cues into engines of loyalty and growth and see how Signal Moments and agentic AI are reshaping customer experience excellence.

    2025-2026 US Customer Experience Excellence Report

    How to rewire your front office to capture value with AI.

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    Scott Lieberman
    Principal, US Customer Advisory Leader, KPMG LLP

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