Six trends impacting the fate of retailers
Despite record-high inflation, tightening labor markets and ongoing uncertainty, retailers cannot afford to hold back on innovation. They must continue to transform, invest, and innovate to remain competitive and create their future or risk falling behind.
Current challenges and opportunities for retailers range from pricing to labor, logistics, technology, and sustainability. To keep moving forward, retailers will need to make strategic and operational adjustments as the economic environment unfolds.
After surveying 100 retail executives on the state of the industry, we’ve identified six key trends that we believe will continue to drive the industry forward 1.
1. Going back to the future
While the pandemic accelerated online retail to reach new heights, shoppers are returning to stores with great expectations.
2. Enabling omnichannel with BOPIS
Retailers are considering restructuring opportunities within physical locations to enable better fulfillment and create a true omnichannel experiences.
3. Overcoming supply chain struggles
4. Managing in a tight labor market
In response to tight labor markets, retailers are increasing pay and adding benefits and incentives while turning to automation and new technologies.
5. Experimenting with metaverse opportunities
The metaverse represents new worlds of possibilities for retailers, allowing them to experiment, innovate and discover new growth potential.
6. ESG: Embracing progress with purpose
As sustainability increases in importance, retailers are embedding ESG principles across the enterprise to achieve progress with purpose.
Here today, gone tomorrow?
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1KPMG 2022 Retail Trends Analysis. (Survey fielded May 2022). Slide 16. All additional slide references in this report are from this source unless otherwise noted).
KPMG consumer pulse survey reports
Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer products and retail industries.
Retail executive expectations for 2023
KPMG Retail executive outlook I 2023