KPMG consumer pulse survey reports
Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer products and retail industries.
The KPMG consumer pulse survey series explores key, emerging themes around consumer behaviors, purchasing patterns and overall consumer sentiment. We have been surveying 1000 consumers across the U.S. since April 2020, to learn about the effects of the pandemic and continue to gain insight into their income, employment, and mobility; their sentiments around the economy; and their predictions for spending. We conduct the surveys to help our clients understand consumers, uncover the signals of permanent change, and create a basis for transforming their businesses to meet customers where they are.
Results of our latest survey
The KPMG Consumer Pulse | Holiday 2025 survey is now available. Our annual holiday shopping survey for 2025 seeks to accurately represent U.S. demographics with 2,000-plus respondents and a +/- 3 percent variance compared to the U.S. census for gender, age, and income.
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Industry
Consumer & Retail
We offer short- and long-term strategies to help minimize the impact of common challenges facing today’s consumer and retail businesses. These include a constantly changing environment in consumer purchasing behavior, digital disruption, rising costs, increased speed to market, and emerging competition.
Insight
KPMG consumer pulse survey | Back-to-school
Cautiously committed: How consumers are navigating back-to-school spending in 2025
Insight
KPMG consumer pulse survey | Spring & Summer
Simmering under pressure: How consumers are spending smarter this summer
Meet our team
