KPMG consumer pulse survey reports
Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer products and retail industries.
The KPMG consumer pulse survey series explores key, emerging themes around consumer behaviors, purchasing patterns and overall consumer sentiment. We have been surveying 1000 consumers across the U.S. since April 2020, to learn about the effects of the pandemic and continue to gain insight into their income, employment, and mobility; their sentiments around the economy; and their predictions for spending. We conduct the surveys to help our clients understand consumers, uncover the signals of permanent change, and create a basis for transforming their businesses to meet customers where they are.
Results of our latest survey
The 2025 KPMG consumer pulse | Back-to-school survey is now available, providing the latest insights from over 2,000 U.S. consumers. This year's survey explores how current economic worries will affect consumer spending and shopping habits during the back-to-school season. The findings provide a fresh look at how consumers are managing the uncertainties of 2025 as they gear up for the upcoming academic year.
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Industry
Consumer & Retail
We offer short- and long-term strategies to help minimize the impact of common challenges facing today’s consumer and retail businesses. These include a constantly changing environment in consumer purchasing behavior, digital disruption, rising costs, increased speed to market, and emerging competition.
Insight
KPMG consumer pulse survey | Spring & Summer
Simmering under pressure: How consumers are spending smarter this summer
Insight
KPMG consumer pulse survey | Holiday
'Tis the season to shop and gather
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