KPMG consumer pulse survey reports

The KPMG consumer pulse survey series explores key, emerging themes around consumer behaviors, purchasing patterns and overall consumer sentiment. We have been surveying 1000 consumers across the U.S. since April 2020, to learn about the effects of the pandemic and continue to gain insight into their income, employment, and mobility; their sentiments around the economy; and their predictions for spending. We conduct the surveys to help our clients understand consumers, uncover the signals of permanent change, and create a basis for transforming their businesses to meet customers where they are.

The KPMG Consumer Pulse | Back-to-School 2026 survey is now available. Our annual back-to-school survey seeks to accurately represent US demographics with a sample of over 2,200 consumers across the United States.

Industry

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Consumer & Retail

We offer short- and long-term strategies to help minimize the impact of common challenges facing today’s consumer and retail businesses. These include a constantly changing environment in consumer purchasing behavior, digital disruption, rising costs, increased speed to market, and emerging competition.