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KPMG consumer pulse survey | Back-to-school

Fall brings new hope for consumers' wallets

KPMG’s yearly back-to-school survey is here! Over 1,000 consumers across the U.S. were surveyed to hear their plans for BTS shopping, as well as their sentiments around inflation, overall spend, and online shopping habits. This year’s survey gives key insights into what we can expect for fall.

Inflation drives higher spending

A large number of consumers plan to spend more on BTS this year—driven primarily by higher prices. 

Share of wallet by category and channel

Core supplies, apparel, and footwear account for 54% of spend—similar to last year.

Compared to summer, consumers plan to increase spending this fall

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KPMG consumer pulse survey reports

Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer products and retail industries.

Webcast Replay Webcast Upcoming Listen Now

Chief Risk Officer Survey

Industry perspective: Consumer & Retail

Webcast Replay Webcast Upcoming Listen Now

Consumer & Retail IPO Bootcamp Webcast

KPMG is delighted to invite you to this virtual event. IPO insiders and specialists will bring you up to speed on the evolution of the market in the last twelve months, consumer products and retail public market trends and analysis, what you need to know about going public considering the current economic landscape, key readiness activities to undertake now, and how to keep your company performing efficiently after offering. Joining us for a fireside chat will be John Merris, Chief Executive Officer, Flooret and previous Chief Executive Officer, Solo Brands.

Meet our team

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Duleep Rodrigo
U.S. Sector Leader, Consumer & Retail, KPMG LLP
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Julia Wilson
Principal, Advisory Strategy and Sustainability, KPMG LLP

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