KPMG consumer pulse survey | Back-to-school

Fall brings new hope for consumers' wallets

KPMG’s yearly back-to-school survey is here! Over 1,000 consumers across the U.S. were surveyed to hear their plans for BTS shopping, as well as their sentiments around inflation, overall spend, and online shopping habits. This year’s survey gives key insights into what we can expect for fall.

Inflation drives higher spending

A large number of consumers plan to spend more on BTS this year—driven primarily by higher prices. 

Share of wallet by category and channel

Core supplies, apparel, and footwear account for 54% of spend—similar to last year.

Compared to summer, consumers plan to increase spending this fall

Dive into our thinking:

KPMG consumer pulse survey | Back-to-school deck

KPMG consumer pulse survey | Back-to-school deck
KPMG consumer pulse survey | Back-to-school infographic

KPMG consumer pulse survey | Back-to-school infographic

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Insight
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KPMG consumer pulse survey reports

Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer products and retail industries.

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Insight
Webcast Replay Webcast Upcoming Listen Now From The Web

Chief Risk Officer Survey

Industry perspective: Consumer & Retail

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Meet our team

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Duleep Rodrigo
U.S. Sector Leader, Consumer & Retail, KPMG LLP
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Image of Julia Wilson
Julia Wilson
Principal, Advisory Strategy, KPMG LLP
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Image of Duleep Rodrigo
Duleep Rodrigo
U.S. Sector Leader, Consumer & Retail, KPMG LLP
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Image of Julia Wilson
Julia Wilson
Principal, Advisory Strategy, KPMG LLP
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