KPMG consumer pulse survey | Back-to-school

Fall brings new hope for consumers' wallets

KPMG’s yearly back-to-school survey is here! Over 1,000 consumers across the U.S. were surveyed to hear their plans for BTS shopping, as well as their sentiments around inflation, overall spend, and online shopping habits. This year’s survey gives key insights into what we can expect for fall.

Inflation drives higher spending

A large number of consumers plan to spend more on BTS this year—driven primarily by higher prices. 

Share of wallet by category and channel

Core supplies, apparel, and footwear account for 54% of spend—similar to last year.

Compared to summer, consumers plan to increase spending this fall

Explore more

Webcast Replay Webcast Upcoming Listen Now

KPMG consumer pulse survey reports

Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer products and retail industries.

Webcast Replay Webcast Upcoming Listen Now

Chief Risk Officer Survey

Industry perspective: Consumer & Retail

Webcast Replay Webcast Upcoming Listen Now

Consumer & Retail IPO Bootcamp Webcast

KPMG is delighted to invite you to this virtual event. IPO insiders and specialists will bring you up to speed on the evolution of the market in the last twelve months, consumer products and retail public market trends and analysis, what you need to know about going public considering the current economic landscape, key readiness activities to undertake now, and how to keep your company performing efficiently after offering. Joining us for a fireside chat will be John Merris, Chief Executive Officer, Flooret and previous Chief Executive Officer, Solo Brands.

Read more June 18, 2024

Meet our team

Image of Duleep Rodrigo
Duleep Rodrigo
U.S. Sector Leader, Consumer & Retail, KPMG LLP
Image of Julia Wilson
Julia Wilson
Principal, Advisory Strategy and Sustainability, KPMG LLP

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP\'s . Privacy Statement

An error occurred. Please contact customer support.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline