KPMG consumer pulse survey | Summer 2024
Consumers get thrifty for summer spend
KPMG surveyed over 1,000 consumers across the U.S. to learn about their expected spending habits for the summer, as well as shifts in buying behaviors across categories and channels. In addition, we asked respondents about the impact of inflation, their travel plans for the summer, and health and wellness.
Consumers are feeling an ongoing inflation strain
Consumers have pulled back their discretionary spend by 3%, while prioritizing their essential spend by the same margin.
Strong demand for summer travel
While summer travel is still on the rise, men, millennials, and high income earners are leading the charge.
Demographic differences emerge
+8%
More men than women plan summer travel
+6%
Millennials are most likely to travel than other generations
+12%
High income groups ($100k+) are most likely to travel
Consumers are more health conscious
Dive into our thinking:
Explore more
Insight
KPMG consumer pulse survey reports
Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer products and retail industries.
Insight
CPGs on the hunt for profitable growth
KPMG survey finds leading consumer packaged goods companies working to strike the balance between volume growth and healthy margins.
Meet our team
