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U.S. CEOs Sustain AI Investments and Pursue M&A Amidst Subdued Confidence in Growth Prospects of U.S. and Global Economy

  • AI Investment Continues; CEOs See Its Disruptive Impact Underhyped Over Next 5-10 Years
  • CEOs Confident in Their Company’s Growth Prospects, but Just 55% and 53% Are Confident in Growth of U.S. and Global Economy, Respectively, in the Year Ahead
  • Majority of CEOs Report They Will Actively Pursue Dealmaking in 2026
  • Cybersecurity Is a Top Investment Priority with Rapid Pace of AI and Quantum Computing
March 10, 2026

NEW YORK, March 10 – U.S. CEOs are pressing ahead on AI investments and dealmaking, despite continued uncertainty and tempered confidence in the U.S. and global economy in the year ahead, according to a new study released today by KPMG LLP, the U.S. audit, tax, and advisory firm.

“AI is accelerating the cycle of innovation, giving CEOs more agility to navigate uncertainty and seize opportunities in the market,” said Tim Walsh, KPMG U.S. Chair and CEO. “Today, long-term AI investments are driving near-term solutions to operational challenges. AI agents are already informing supply chain strategy, defending against cyberattacks and enhancing workforces.

"The real benefits, however, come when organizations move beyond using AI agents and embed them in entirely new business models and ways of working. That leap is where leaders still have significant work to do, while grappling with economic uncertainty and heated competition from traditional players and AI natives," Walsh added.

Key findings include:

  • Over the next year, U.S. CEOs are confident in their industry (86%) and company (83%) growth, but confidence is more subdued when it comes to U.S. (55%) and global (53%) economic growth.
  • Nearly two-thirds (63%) say their organizations will actively pursue dealmaking this year.
  • 52% of CEOs reported policy uncertainty (e.g., tariffs, interest rates and regulation) is the top pressure driving their short-term decisions. CEOs are optimizing their supply chains and increasing investment in agility to mitigate these pressures.
  • 77% believe GenAI may have been overhyped over the past year, but its true impact and disruptive potential over the next 5-10 years is likely to be underhyped.
  • In line with these expectations, AI investment continues with nearly 80% spending at least 5% of their total capital budget on AI and 41% spending at least 10%.
  • CEOs identified the pace of AI innovation and risk management (60%) as the top factor impacting their organization’s prosperity over the next three years. Accordingly, CEOs are increasing investment in cybersecurity (67%).
  • Most (67%) CEOs said they have an initial perspective, but have not yet redefined roles or career paths that account for AI, and 61% are concerned they will have the ability to hire the technical AI talent they need. 

"How organizations evolve with AI will vary, but organizations that use AI to deepen relationships, expand contextual knowledge and strengthen leadership will be the most agile and resilient in the future,” added Walsh.

The 2026 KPMG US CEO Outlook Pulse Survey features insights from 100 US CEOs at large companies on the key challenges and opportunities in driving business growth. All respondents lead companies with annual revenues over US$500M; more than one-third have more than US$10B in annual revenue.

Top Themes in the 2026 KPMG U.S. CEO Outlook Pulse Survey

Most U.S. CEO plan to pursue new deals and significant investments in 2026, signaling that market uncertainty is a speed bump, not a roadblock.

Walsh: “The deal market has been heating up, and we’re seeing that momentum reflected in our own business as we help corporates and PE prepare to buy and sell assets. For years, we’ve seen an appetite for M&A, but the conditions were challenging, especially in the middle market, limiting activity to bigger players. While the conditions still aren’t ideal given persistent uncertainty, middle market companies are eager to make moves joining larger firms in making deals.”

  • 63% of CEOs say their organization will seriously pursue new deal making in 2026. 25% say they are waiting until 2027.
  • Over half of CEOs (52%) feel there is sufficient certainty in the market to make significant investment decisions. 28% do not feel there is sufficient certainty in the market, but it is not holding them back; 20% do not feel there is sufficient certainty, and it is affecting their ability to make significant investment decisions.

U.S. CEOs continue to optimize their supply chains, accelerating strategic adjustments and mitigation strategies, as trade policy and tariffs evolve.

Walsh: “Policy uncertainty is the baseline, and agility is the only way to stay ahead of it. CEOs are keenly aware that their customers are price sensitive right now. Leading companies are not just re-examining their supply chains. They are investing in technology and AI to gain every edge.” 

  • 48% said their organizations are actively modeling and deploying tariff mitigation strategies, and 41% said their companies are deploying AI to manage and optimize trade compliance.
  • In the past year, 71% made strategic adjustments to foster greater agility (supply chain optimization, tech/AI, scenario planning, etc.).
  • Over the next year, 43% plan to increase investment in bolstering supply chain agility (nearshoring, offshoring, supplier diversification).

U.S. CEOs see the disruptive potential of AI as underhyped over the next 5-10 years and continue to invest in the technology; workforce upskilling, faster innovation and deeper operational integration are focus areas.

Walsh: “It feels like every time you get used to the progress of AI, there’s another breakthrough that widens your aperture to what’s possible. CEOs may worry a bit about the strength of the economy or whether there is a so-called AI bubble, but they don’t view AI investments as discretionary – it’s a required investment. However, while AI use is high, AI-driven value is lagging. Realizing truly transformative value from AI requires embedding its use into new business models and ways of working to disrupt markets and gain share.” 

  • When asked about the allocation of their organization’s 2026 capital budget for AI initiatives, 37% indicated 5-10% of expenditure, 35% reported 11-20% and 6% of CEOs said 21-30%.
  • When it comes to AI, CEOs are focusing their investments on upskilling their workforce (61%), accelerating their rate of innovation (53%) and embedding AI into their operations and everyday workflows (52%).
  • 64% indicated the returns and value from their organization’s GenAI investments to date are at expectations.
  • When asked how their organization’s ROI metrics have evolved over the past 12 months, 57% said they adapted existing metrics to better capture AI value.
  • One in four CEOs believe there is an AI investment bubble but have adapted their approach or don’t see it affecting their commitment to AI.

AI is both powering growth and supercharging threats, making cybersecurity not just a risk imperative but the price of entry in a digital economy.

Walsh: “Scaling AI brings tremendous opportunity – but it also raises the stakes on risk. With AI-driven threats and emerging technologies like quantum computing, cyber risk is front and center for boards and executives. Companies that innovate responsibly, with strong ethics and governance, can convert that risk into trust – and trust into long-term advantage.”

  • When it comes to cyber risk specifically, CEOs are concerned about data and privacy risks associated with the deployment of AI agents (91%), AI-assisted malware attacks (91%), AI-assisted phishing attacks (89%) and AI agent insider threats (80%).
  • 58% are concerned about quantum computing attacks against encryption.
  • 36% are concerned they will not have the ability to hire the cybersecurity talent they need. To address these talent gaps, CEOs said their organizations plan to upskill existing employees (58%) and hire new talent (19%), engage managed services to outsource expertise (14%) and deploy AI agents and automation (8%).

CEOs are grappling with how AI will change their workforce; most are still mapping out how AI will fundamentally redefine roles and careers.

Walsh: “CEOs are very much grappling with how AI will change their workforce. The must-dos are clear: compete for AI talent, embed agents into teams and upskill their current employees. However, a concrete vision for their future state remains elusive, which also creates tension with employees who are asking similar questions about AI’s impact on their career over the long-term.” 

  • When asked if they have a clear plan for how AI will change existing roles in their organization, 67% said they have an initial perspective but have not yet redefined roles or career paths and 29% said they have well-defined roles and career paths that account for AI.
  • More than one-in-five CEOs expect workforce reductions in targeted areas over the next year with 9% (or slightly less than half) attributing that to AI.
  • More broadly, as a direct result of AI, 55% expect to increase hiring over the next year; 36% expect no change. However, 61% are concerned they will not have the ability to hire the technical AI talent they need. To address these talent gaps, CEOs said their organizations plan to upskill existing employees (46%) and hire new talent (34%).
  • When asked about the extent to which their organization was preparing managers to supervise and collaborate with agentic AI tools and autonomous systems, 44% said they were piloting programs or initiatives to upskill managers on AI oversight. 24% said they were providing guidance and best practices, but no formal programs exist.
  • When asked about their primary concern about AI’s impact on leadership development, CEOs most frequently cited reduced opportunities for early-career employees to build judgment through experience (31%), over-reliance on AI for decision-making thus limiting critical thinking (30%) and less exposure to ambiguity, failure and learning through trial and error (22%). 

Q&A

QuestionAnswer
What is the confidence level of CEOs in their growth prospects for the year ahead?For CEOs, confidence is high for their own industry (86%) and company (83%), but significantly more subdued for the U.S. economy (55%) and the global economy (53%).
What are the top pressures guiding short-term decisions and long-term prosperity?The top short-term pressure CEOs face is policy uncertainty (52%). The top factor that CEOs expect to impact prosperity over the next three years is the pace of AI innovation and risk management (60%).
What is the appetite for M&A, and how does market certainty affect investment?63% of CEOs plan to actively pursue dealmaking in 2026. 52% of CEOs feel there is sufficient market certainty to invest, while 28% are proceeding despite uncertainty. 20% of CEOs feel stalled by market uncertainty.
How are CEOs adapting their supply chains in response to global uncertainty?Adaptation is a key focus of CEOs: 71% made strategic adjustments for agility in the past year. Specifically, 48% of CEOs are deploying tariff mitigation strategies, 41% are using AI for trade compliance, and 43% plan to increase investment in this area.
What is the sentiment on AI's impact, and how much capital is being allocated?77% of CEOs believe GenAI's long-term (5-10 year) impact is underhyped. 41% of CEOs are spending at least 10% of their capital budget on AI, with 37% of CEOs spending 5-10% of their capital budget on AI, 35% spending 11-20% on AI, and 6% spending 21-30% on AI.
What are the main focus areas for AI investment, and are they meeting expectations?The top investment areas for CEOs are upskilling the workforce (61%), accelerating innovation (53%), and embedding AI into operations (52%). Currently, 64% of CEOs report that GenAI returns are at expectations, and 57% have adapted their ROI metrics to track this value.
How are companies planning for AI's impact on jobs and overall workforce size?67% of CEOs have an "initial perspective" on how AI will impact jobs and the workforce but have not yet redefined roles. In the next year, 55% expect to increase hiring due to AI, while 1 in 5 expect reductions in some areas (with only 9% attributing those reductions to AI).
What are the biggest concerns and strategies related to the technical AI talent gap?61% of CEOs are concerned about their ability to hire the AI talent they need. Their primary strategies to address this concern are upskilling existing employees (46%) and hiring new talent (34%).
How are companies preparing managers for AI, and what are the top concerns for leadership development?44% of CEOs are piloting programs to upskill managers to prepare for AI. Leaders’ top concerns are reduced opportunities for early-career employees to build judgment (31%) and over-reliance on AI could limit critical thinking (30%).
How are CEOs responding to AI-driven cyber threats and emerging technology risks?67% of CEOs are increasing investment to respond to AI-driven cyber threats. Top concerns are AI-assisted malware and data/privacy risks (both 91%), AI-assisted phishing (89%), AI agent insider threats (80%), and the threat of quantum computing attacks (58%).
What is the strategy for addressing the specific talent gap within cybersecurity?36% of CEOs are concerned about hiring cyber talent. To address this, they are prioritizing upskilling current employees (58%), followed by hiring new talent (19%), using managed services (14%), and deploying AI for cyber tasks (8%).

Data Tables

In terms of growth prospects, please indicate your level of confidence in the following over the next year.

ResponseNot Very ConfidentNeutralConfidentVery ConfidentNet: ConfidentNet: Not Confident
Growth prospects for your company0%17%56%27%83%0%
Growth prospects for your industry3%11%60%26%86%3%
Growth prospects for your country13%32%34%21%55%13%
Growth prospects for the global economy15%32%31%22%53%15%

 

When does your organization expect to seriously pursue new deal making?

ResponseTotal
First half of 202641%
Second half of 202622%
Waiting until 202725%
We don't have plans to do any significant deals (sales/divestitures of parts of our business or acquisitions)12%

 

Which of the following statements best describes your feelings about the market and how it is impacting your investment decisions at this time?

ResponseTotal
I feel there is sufficient certainty in the market for me to make significant investment decisions.52%
I do not feel there is sufficient certainty in the market, and this is affecting my ability to make significant investment decisions.20%
I do not feel there is sufficient certainty in the market, but it is not affecting my ability to make significant investment decisions.28%

 

In terms of talent, please indicate your level of concern for the following over the next year.

ResponseNot At All ConcernedNot Very ConcernedNeutralConcernedVery ConcernedNet: ConcernedNet: Not Concerned
Ability to hire cybersecurity talent that we need1%26%37%32%4%36%27%

 

What is the primary approach you are taking to address these talent gaps?

ResponseTotal
Upskilling existing employees58%
Engaging managed services to outsource expertise14%
AI agents and automation8%
Hiring new talent19%
Acquisitions or acqui-hires0%

 

In terms of talent, please indicate your level of concern for the following over the next year.

ResponseNot At All ConcernedNot Very ConcernedNeutralConcernedVery ConcernedNet: ConcernedNet: Not Concerned
Ability to hire technical AI talent that we need1%19%19%51%10%61%20%

 

What is the primary approach you are taking to address these talent gaps?

ResponseTotal
Upskilling existing employees46%
Engaging managed services to outsource expertise11%
AI agents and automation5%
Hiring new talent34%
Acquisitions or acqui-hires3%

 

Which is your primary concern about AI's impact on leadership development?

ResponseTotal
Reduced opportunities for early-career employees to build judgment through experience31%
Over-reliance on AI for decision-making, limiting critical thinking30%
Fewer chances to develop people-management and coaching skills11%
Less exposure to ambiguity, failure, and learning through trial and error22%
AI accelerating career progression without sufficient skill depth6%

 

Are the returns and value from your company's GenAI investments to date...

ResponseTotal
Below expectations for the amount you have invested16%
At expectations64%
Exceeding expectations20%

 

About KPMG LLP

KPMG LLP is the U.S. member firm of the KPMG global organization of independent member firms providing audit, tax and advisory services. The KPMG global organization operates in 138 countries and territories and has more than 276,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
  
KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to increasing access to education and opportunity, advancing mental health, and supporting community vitality. Learn more at www.kpmg.com/us.

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