The integration of Informatica's capabilities with Salesforce's platform, including Salesforce Data 360 and Agentforce, provides a powerful foundation for deploying responsible and effective AI agents. This combination offers several key benefits:
Data Transparency and Understanding: Informatica's tools provide a clear view of data lineage, showing its origin, transformations, and usage, which is crucial for compliance and auditability. When combined with Salesforce's unified data model, it empowers AI agents to interpret and act on enterprise data with meaningful context.
Enhanced Data Governance and Quality: The platform ensures that the data driving AI is standardized, accurate, and secure through built-in master data management (MDM) and data quality controls. This allows customer profiles to be trusted as clear, complete, and actionable.
Accelerated Time to Value: By making data more accessible and integrated, organizations can achieve a 360-degree view of their customers more quickly. This enables them to personalize products and services at scale.
KPMG plays a crucial role as a leading alliance partner in this ecosystem and has a developed a robust approach and suite of assets to help organizations harness the power of Data 360 and Agentforce with Informatica's leadership in managing the entire lifecycle of client data, helping organizations deliver on the promise of agents AI powered by Salesforce and Informatica.
