Life Sciences | KPMG and Salesforce

Accelerate customer engagement and improve speed to value with GenAI and Agentforce

Personalized customer experiences have become the lifeblood of the life sciences sector. Pharmaceutical, medical device, and medical technology organizations are moving to market faster, pressured to solve new operational challenges and meet changing regulatory requirements. The evolution of digital labor, and now autonomous AI agents like Agentforce, offers life sciences companies a way to not only address these growing challenges, but also transform how they engage with customers, analyze data, and verify compliance.

Applying lessons from the retail and technology sectors, life sciences companies are shifting to a platform-centric view of end-to-end customer engagement. This evolution now includes not only GenAI, but increasingly AI agents that can analyze patterns across systems, answer thousands of customer inquiries simultaneously, and provide real-time insights that drive better business decisions. By breaking down silos—e.g., between marketing and sales, service, and compliance—while enriching data, these solutions help organizations deliver more personalized, efficient customer experiences.

Advancing Customer 360 with Agentic AI

Executive leaders are investing in AI to unlock real-time data and enable a level of personalization that truly puts the customer at the center of pharmaceutical and medical industry. Through our alliance with Salesforce, KPMG helps clients implement these capabilities responsibly and ethically. Our combined solution stack— including Salesforce Life Science Cloud, Data Cloud, and Agentforce—enables you to advance customer engagement, streamline operations, and meet regulatory requirements, all while maintaining essential human relationships.

Coupling a holistic health profile—made up of data collected across all relevant systems—with AI capabilities and autonomous agents can provide next steps that are both powerful and scalable:

Transforming healthcare provider (HCP) and patient experience across life sciences organizations
Pharmaceutical organizations increase experience in patient service and medical affairs
Medical technology companies expanding commercial capabilities
Medical device organizations bring insights to HCPs in more innovative methods

Building the future together

The KPMG award-winning approach to AI implementation, combined with our Trusted AI framework and dedicated AI Incubator helps clients maximize Salesforces’ powerful technology stack. Through MuleSoft integration and Tableau visual analytics, we deliver extensive capabilities that help transform customer engagement while maintaining the personal touch that builds lasting relationships. Our lauded approach supports rapid implementation while protecting your existing investments, avoiding large data moves, and empowering your employees to become engines of innovation.

Together, KPMG and Salesforce can help you build solutions that accelerate engagement, enhance user productivity, and improve speed to value, with actionable insights across the customer lifecycle and a unified experience—while keeping you ahead of the future.

To learn more, visit Salesforce Customer 360.