How data-driven strategies powered by Salesforce transform patient engagement for pharmaceutical companies
Harnessing data effectively can revolutionize pharmaceutical companies. It can improve processes, relationships, and results. KPMG and Salesforce together offer a wide-ranging approach to capture the benefits of this data-driven sector.
Salesforce Data Cloud for Life Sciences streamlines patient engagement and clinical operations. A trusted, secure platform—powered by data, AI, and CRM—it helps pharmaceutical companies speed up drug and device development, enlist and retain patients across the clinical trial journey, and leverage AI to deliver personalized experiences to customers.
KPMG helps organizations across the healthcare and life sciences ecosystem work together in new ways to transform and innovate the industry. Our client teams draw from more than 6,500 Healthcare & Life Sciences partners and professionals across a global network of 143 countries. We offer a market-leading portfolio of services focused on embedding data science and digital technologies throughout the business to enable patient-centric solutions and personalization; drive greater business portfolio segmentation to enable wide-scale customer centricity; enable enhanced connectivity and performance transparency within business portfolios; and create strategic, differentiated pricing to succeed in a world of personalized healthcare solutions.
Customer data platforms make the difference in life sciences
Download PDF