KPMG Quarterly AI Pulse Survey
Overview
The KPMG Quarterly Pulse Survey – Asset Management and Private Equity, captures insights from U.S.-based C-suite and senior business leaders at Asset Management and Private Equity organizations with annual revenues of $1 billion or more. KPMG fielded the survey among more than 100 senior executives in the Asset Management and Private Equity industry from November 7– December 15, 2025. Findings can be compared to the broader, cross industry Q4 2025 pulse results which can be found here.
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Download PDFAsset Management/Private Equity key findings
Download PDFThe asset management/private equity perspective
Leaders in the asset management and private equity sectors are refining their AI strategies as they confront margin compression, macroeconomic uncertainty and growing expectations from investors and boards. AI is increasingly viewed as an essential tool to demonstrate value, strengthen reporting, and drive meaningful operational efficiency in an environment where firms must manage rising costs and deliver more with fewer resources.
As a result of their significant investment commitments, some asset managers and private equity firms are beginning to deploy AI agents in their organizations and working toward clearer paths to measurable ROI—while adopting a measured approach to risk by partnering with trusted technology providers as they scale emerging AI agents and automation.
These firms are also placing heightened emphasis on talent, offering premiums for candidates with strong AI skills and dedicating substantial budgets to hiring developers, data scientists, and responsible AI experts who are critical to advancing adoption and unlocking future returns.
Key findings
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Looking ahead to the next six months, AM and PE leaders listed the following concerns as the top three factors to influence AI strategy:
- 69% - Macroeconomic factors (e.g., GDP growth, inflation, and tariffs, etc.)
- 68% - Pressures to demonstrate value to investors or board
- 55% - Businesses need to reduce costs and improve efficiency
KPMG AI Quarterly Pulse Survey
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