Making cents of generative AI
Driving business and customer value with generative AI in financial services
In the rapidly evolving digital landscape, generative artificial intelligence (AI) emerges as a transformative force for the financial sector, promising enhanced experiences and cost efficiency. KPMG research shows that adoption of generative AI is welcomed by consumers, with 74 percent trusting organizations that increasingly use generative AI in their daily operations, and 51 percent “extremely or very” excited about generative AI (Source: 2024 KPMG Generative AI Consumer Trust Survey).
Generative AI offers a spectrum of opportunities, from improving customer servicing to optimizing operations. However, it requires a balanced approach to innovation, that considers both its potential and ethical implications.
Adopting generative AI strategically positions financial services firms to lead in the digital future, balancing innovation with responsibility for ultimate success.
Get started driving business and customer value with generative AI. Download the PDF to explore these key topics:
- The case for generative AI across customer experience, servicing and marketing in financial services
- Moving from efficiency enhancements to transformation
- Assessing benefits, limitations, and responsible use
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Making cents of generative AI
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