Transformation of wholesale distribution
Businesses that have not changed much in half a century are quickly digitalizing every aspect of their business
Ways in which the distribution industry is being transformed
B2B customers now expect to receive better options and insights, transparency, the ability to have touchless transactions and access to new, and better, customer-centric solutions. Simultaneously, wholesale distributors are also facing challenges caused by the pandemic, global economic conditions, and supply chain de-coupling. These challenges are causing uncertain supplier lead times, unforeseen price changes and supply shortages which, in turn, impact customer satisfaction, revenue attainment and profitability.
Many wholesale distribution companies are fundamentally changing how they operate, both from the top-down and bottom-up perspectives, to drive innovation and enhance customer experience. Companies are reallocating capital (both financial and human) from low-value routine activities to high-value activities such as product innovation and unique customer interactions, while investing in technologies to provide the tools to enable their employees to work smarter, faster, and with a higher win rate.
Dive into our thinking:
The distribution industry is being transformed and B2B buyers want a B2C experience
Learn more about the major trends that are shaping the way wholesale distributors do business and interact with their customers
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