Growth amplified
Consumer Products State of the Industry Survey
Consumer products companies build on strengths to accelerate profitability
KPMG surveyed more than 100 executives from among the largest US consumer products companies about the state of the industry. We found consumer packaged goods (CPG) leaders are largely positive about their ability to find growth opportunities while acknowledging the need to allocate more resources to areas such as technology and talent to support their goals.
The industry looks ahead with increasing confidence
CPG executive sentiment regarding performance
Data and analytics is a strategic priority
Sentiment around D&A value added within organization
Supply chains respond with digital recalibration
from disruption are still felt in targeted areas.
Top supply chain challenges
The consumer products industry has experienced just a fraction of AI’s power
Only about 40 percent of consumer products executives say their companies are applying AI technologies to the business, but the number is likely much higher.
75%
of consumer products companies are still evolving their capabilities and application of AI, recognizing the need for more transformation across people, processes, and technology to extract AI's full value potential.
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Insight
KPMG consumer pulse survey | Back-to-school
Focus transformation with fresh insights into consumer habits and shifts in buyer behaviors.
Industry
Consumer & Retail
We offer short- and long-term strategies to help minimize the impact of common challenges facing today’s consumer and retail businesses. These include a constantly changing environment in consumer purchasing behavior, digital disruption, rising costs, increased speed to market, and emerging competition.
Insight
KPMG generative AI survey report: Consumer and retail
Learn how to take advantage of generative AI and boost organizational efficiency.
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