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Growth amplified

Consumer Products State of the Industry Survey

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Consumer products companies build on strengths to accelerate profitability

KPMG surveyed more than 100 executives from among the largest US consumer products companies about the state of the industry. We found consumer packaged goods (CPG) leaders are largely positive about their ability to find growth opportunities while acknowledging the need to allocate more resources to areas such as technology and talent to support their goals.

The industry looks ahead with increasing confidence

Two-thirds of CPG executives, see a solid year ahead as long as the economy remains relatively stable.

CPG executive sentiment regarding performance

Data and analytics is a strategic priority

D&A is no longer viewed as just an enabler. More than one-third of consumer products executives see data analytics as a critical capability to drive profitable growth.

Sentiment around D&A value added within organization

Supply chains respond with digital recalibration

Two-thirds of consumer products executives report greater supply chain stability over the last 12 months, finally reaping some reward from their significant investment in digital transformation. However, repercussions
from disruption are still felt in targeted areas.

Top supply chain challenges

The consumer products industry has experienced just a fraction of AI’s power

Only about 40 percent of consumer products executives say their companies are applying AI technologies to the business, but the number is likely much higher.


of consumer products companies are still evolving their capabilities and application of AI, recognizing the need for more transformation across people, processes, and technology to extract AI's full value potential.

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