KPMG consumer pulse survey | Back-to-school
Focus transformation with fresh insights into consumer habits and shifts in buyer behaviors.
KPMG polled more than 1,000 consumers across the United States to learn about their expected spending habits for the year, as well as shifts in buying behaviors across categories and channels. We asked respondents about their back-to-school (BTS) shopping habits and predictions, as well as the impact of inflation on cost of living.
Back-to-school spend expected to grow
With inflation still top of mind for consumers, back-to-school shoppers predict they will spend 21 percent more per student this shopping season than they did in 2022.
Expected change in back-to-school spend
Footwear, supplies, and apparel continue to hold top spots
Purchasing behavior will shift…
Dive into our thinking:
Consumer pulse survey 2023 | Back-to-school
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