Sources
Chart 1
Notes: (a) In-store retail sales are defined as total retail sales (excluding motor vehicles and parts, gas stations), seasonally adjusted, less non-store retail sales, seasonally adjusted
Source: US Census Monthly Retail Trade Report
Chart 2
Note(s): (a) KPMG conducted surveys of a representative sample of 2,003 consumers across the United States and, in all instances, asked, “What is your age?”; “BEFORE the Covid pandemic in 2020, did you make a greater or lesser share of purchases in [Category] online (for example, through an app or website)?”, “Three years from now (in 2026), how do you anticipate the share of your [Category] purchases made online to change?”; (b) Aggregation represents the sum of completions for each category. Respondents were eligible to provide data on up to 2 categories if qualified; due to sampling and assignment this may not reflect representative sample of US population
Source(s): KPMG Consumer Survey, fielded August 2023
Chart 3
Note(s): (a) Total sales data excludes spend identified as “All” channel instead of either “B&M” or “Online”; (b) Amazon.com sales excluded from all analyses as sales cannot be attributed to specific category and it is an online only retailer; (c) 2019 is the top bar of each cluster and 2022 is the bottom bar.
Source(s): Affinity Solutions Credit Card Data – 5-Year Constant Panel
