KPMG consumer pulse survey | holiday
A resilient, value-driven consumer is excited to shop
KPMG surveyed over 1,000 U.S. consumers about their upcoming holiday shopping and activities. The result is insights on how, what, and where consumers will shop and entertain in the most important retail season of the year.
Consumers have been developing their dollar-stretching skills to make choices on purchases and experiences that are most important to them. This will continue to be the case in the 2023 holiday season with consumers telling us that they will stay in the gifting and entertaining game to the delight of retailers.
Higher discretionary holiday spending
This year, consumers appear to be more confident in putting their monthly spend into discretionary categories with all twelve categories expecting an increase, compared with only two in the prior year
Higher discretionary holiday spending
This year, consumers appear to be more confident in putting their monthly spend into discretionary categories with all twelve categories expecting an increase, compared with only two in the prior year
New age and new tools for online shopping
Online shopping continues its upward trend but with a twist. Millennials and Gen Z are into social media-influenced shopping and web 2.0 shopping aids.
New age and new tools for online shopping
Online shopping continues its upward trend but with a twist. Millennials and Gen Z are into social media-influenced shopping and web 2.0 shopping aids.
The resilient, value driven consumer
This year more than any recent year, the holiday shoppers are expected to be eager for deals and discounts to stretch their holiday budget.
Dive into our thinking:
Just in time for the Holidays paper
Download PDFConsumer Pulse Holiday data
Download PDFConsumer Pulse Holiday infographic
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