Skip to main content

AI's Value Story Sharpens as Organizations Gain Confidence in Governance, Accountability and Workforce Adoption

September 24, 2026

NEW YORK, Sept. 24, 2026 – Nearly 6 in 10 leaders report measurable business value from their AI initiatives, according to the latest KPMG Quarterly AI Pulse Survey. While productivity gains remain the most common (55%), organizations are increasingly reporting realized value across multiple dimensions, including faster decision-making (49%), better customer and employee experiences (38%) and stronger financial performance (37%).

"AI’s value story is getting sharper,” said Todd Lohr, Vice Chair and Head of Client Technology & Innovation, at KPMG LLP. "The clearest sign that AI is maturing is where the value is showing up: better experiences, faster decisions and stronger financial performance. That is putting AI at the center of business strategy."

AI Quarterly Pulse Survey: Q3 2026

Download below for deeper insights!

Click here

Cost management, governance and data quality move to the forefront

Governance is expanding to include both security and risk management as well as improved financial accountability as AI becomes a bigger part of business operations. Nearly three-quarters (74%) of organizations now include cost reviews in AI approval processes, up from 61% last quarter, while 70% use AI monitoring dashboards and 43% have implemented usage or token budgets.

As organizations improve visibility into AI spending and performance, they are also becoming more deliberate about where autonomy is appropriate. Nearly half of leaders (49%) have defined high-risk use cases where they do not allow autonomous decision-making by agents. At the same time, confidence in the ability to manage AI at scale has risen, with 73% of leaders expressing confidence in the governance and capabilities they have in place, a steep jump from 57% last quarter. The share of organizations building controls into their agents alongside monitoring and evaluation procedures also fell to 30% from 43% two quarters ago, as many are relying on guardrails already in place.

“Leaders are applying the same discipline and oversight they would to any other strategic investment," said Rahsaan Shears, AI Enterprise Transformation Leader at KPMG LLP. "As organizations get better at managing cost and risk, they are scaling what works. But governance is never finished. The challenge is enabling oversight to keep pace with the technology and evolve strategically to maintain safe, secure and responsible AI.”

Governance maturity is accelerating AI agent deployment and workforce adoption

Rising confidence in governance, combined with greater visibility into AI spending and clearer controls around data and model access, is helping accelerate AI agent deployment and workforce adoption across the enterprise.

Today, 62% of organizations report they are now building, deploying or developing AI agents, up from 53% last quarter. Notably, the percentage actively developing or implementing multi-agent systems climbed to 25%, compared to only 6% in the last two quarters. Employee adoption is rising in tandem. The share of organizations reporting significant workforce adoption increased to 44%, up from 23% last quarter and 10% a year ago.

The KPMG Quarterly AI Pulse Survey in the U.S. captured perspectives between July 24 and Aug. 25 from 314 U.S.-based C-suite and business leaders representing organizations with annual revenue of $1 billion or more. More than one-third have revenues of $10 billion or more. The U.S. insights are part of KPMG’s Global AI Pulse research.

Industries Spotlight

The KPMG Quarterly AI Pulse Survey — Industries captures insights from 100 U.S.-based C‑suite and senior business leaders in each of three industries: Banking, Technology, and Asset Management and Private Equity, all from organizations with annual revenues of $1 billion or more. The survey was fielded from August 10 to September 14, 2026.

Tech: As nearly all tech leaders see AI value, scale is the next test

Chad Seiler, KPMG US Line of Business Leader, Technology, Media and Telecommunications, said: "Tech built the AI economy for the world. Now comes the test of whether we can transform our own enterprises with it. The technology is proven, agents are moving into production, and investment isn't slowing. The real challenge is scaling beyond pilots and turning AI into enterprise-wide transformation. Success will depend on whether leaders can build trust, strengthen security, and help their workforce evolve as quickly as the technology. 2026 is when conviction becomes execution."

  • 92% of tech leaders report meaningful business value from their AI initiatives.
  • 96% of tech leaders include cost reviews in AI approval processes.
  • 92% of tech CEOs are actively owning AI as a strategic business priority, with clear accountability for AI-related outcomes across the organization, compared to 77% last quarter.
  • 87% of tech leaders report significant workforce adoption, an increase from 68% last quarter.
  • 93% agree their organization has the capabilities and governance to manage AI risks as scale, up from 66% last quarter.

Banking: Banks are scaling AI strengthening the data, governance, workforce capabilities, and human oversight needed to support adoption at enterprise scale.

Nadia Orawski, KPMG US Advisory Leader, Financial Services, said: “Many banks are already seeing measurable value from their AI investments, but scaling AI across the organization requires more than technology alone. As AI adoption expands, leaders are increasingly focused on trusted data, governance, and human oversight, whole also redefining how employees work alongside AI.”

  • Nearly two thirds of leaders (65%) report measurable business value from their AI initiatives. 
    • Those leaders report significant value in productivity and efficiency (97%), strategic and decision value (81%), financial value (67%), customer experience and quality (56%), and employee experience and quality (39%). 
  • 80% of banks cited data readiness and access as the top challenge to AI agent deployment, up from 63% last quarter.
  • 55% of banking leaders said that AI agents will encourage their organization to evolve performance metrics to emphasize human capabilities like judgment and creativity over tasks now handled by AI.
  • The number of banking leaders not allowing AI agents access to sensitive data without human oversight increased to 75% in Q3 2026, up from 51% in Q2 2026.
  • Employees that make strong and effective use of AI are outperforming others in their organization increased to 61% in Q3 2026, up from 38% in Q2 2026.

Asset Management & Private Equity: Asset managers and private equity firms are realizing AI value while investing in the workforce skills and governance needed to support broader adoption.

David Neuenhaus, KPMG US Line of Business Leader, Asset Management & Private Equity, said: “Asset managers and private equity firms are moving from AI experimentation to measurable business impact. We’re seeing organizations realize value across productivity, decision-making and financial performance, while also investing in workforce readiness and strengthening the governance needed to support broader use of AI agents. The next challenge is scaling AI in a way that delivers sustainable value while maintaining the right oversight and talent strategies.”

Don Zambarano, KPMG US Partner, Private Equity, said: “What we're seeing is a shift from AI adoption to AI-enabled transformation. Firms are beginning to rethink how work gets done, how decisions are made and how value is created across the enterprise. As that evolution continues, competitive advantage will come less from access to AI and more from the ability to operationalize it effectively, with the governance and oversight needed to scale it responsibly.”

  • 81% of asset managers and private equity leaders report measurable business value from their AI initiatives.
    • The strongest reported AI outcomes are in productivity (95%) and decision-making (95%), while 65% report significant value in financial outcomes.
  • Asset managers and private equity firms report an average of $179 million in financial value realized from AI investments, with 47% reporting more than $100 million in value.
  • AI-agent deployment increased to 30% in Q3, up from 19% in Q2.
    • Firms piloting AI agents declined from 52% to 34% quarter over quarter.
  • Nearly all (98%) asset managers and private equity firms are upskilling and reskilling their workforce to meet the needs of an AI-enabled workplace, up from 83% last quarter.
  • Three quarters of organizations do not allow AI agents access to sensitive data without human oversight, up from 36% last quarter.

     

Industry Reports

Technology

Download

Banking

Download

AM / PE

Download

Questions & Answers

QuestionAnswer
What is the current state of enterprise AI adoption?The findings suggest that enterprise AI is moving into a more mature phase. Nearly six in ten leaders report measurable business value from AI initiatives, while organizations are increasingly adopting governance practices, deploying AI agents and driving workforce adoption at scale.
Where are organizations seeing the greatest business value from AI today?Productivity gains remain the most frequently reported benefit, cited by 55% of leaders. Organizations are also realizing value through faster decision-making (49%), improved customer and employee experiences (38%) and stronger financial performance (37%).
Why is AI becoming a larger part of business strategy?Organizations are seeing AI generate value across multiple business outcomes, not just efficiency gains. As AI contributes to better experiences, faster decisions and stronger financial results, it is increasingly becoming a strategic capability rather than a standalone technology investment.
How are leaders strengthening accountability for AI investments?Organizations are placing greater emphasis on financial discipline and performance measurement. Nearly three-quarters (74%) now include cost reviews in AI approval processes, while 70% use AI monitoring dashboards and 43% have implemented usage or token budgets.
How is AI governance evolving as adoption increases?AI governance is expanding beyond security and risk management to include financial accountability, performance monitoring and oversight of autonomous systems. Leaders are increasingly applying the same discipline and oversight to AI that they would to other strategic investments.
How confident are executives in their organizations' ability to govern AI effectively?Confidence has increased significantly, with 73% of leaders expressing confidence in the governance and capabilities they have in place, compared with 57% in the previous quarter.
How are organizations managing the risks associated with AI agents?Organizations are becoming more deliberate about where autonomy is appropriate. Nearly half of leaders (49%) have defined high-risk use cases where autonomous decision-making by AI agents is not permitted, establishing clearer boundaries around risk and accountability.
What is driving the acceleration of AI agent deployment?Greater confidence in governance, improved visibility into AI spending and clearer controls around data and model access are helping organizations scale AI initiatives. As a result, 62% of organizations are now building, deploying or developing AI agents, up from 53% last quarter.
Are organizations beginning to adopt more sophisticated AI agent models?Yes. The percentage of organizations actively developing or implementing multi-agent systems rose to 25%, compared with 6% in each of the previous two quarters, indicating growing adoption of more advanced AI architectures.
How quickly is workforce adoption of AI advancing?Workforce adoption is accelerating rapidly. Forty-four percent of organizations now report significant employee adoption of AI, up from 23% last quarter and 10% a year ago, suggesting AI is becoming more deeply embedded in day-to-day work.
What is the relationship between governance maturity and AI adoption?The survey indicates that governance and adoption are advancing together. As organizations improve controls around cost, risk, data access and oversight, they are becoming more confident in scaling AI agents and driving broader workforce adoption.
What is the most important takeaway for business leaders from this quarter's findings?The conversation around AI is shifting from experimentation to execution. Organizations with stronger governance, accountability and operational controls are increasingly realizing measurable business value and expanding AI adoption across the enterprise.
Who participated in the KPMG Quarterly AI Pulse Survey?The U.S. survey captured perspectives from 314 C-suite and business leaders at organizations with annual revenue of $1 billion or more. More than one-third represented organizations with revenue of $10 billion or more. Responses were collected between July 24 and August 25, 2026, as part of KPMG's Global AI Pulse research.

About KPMG LLP

KPMG LLP is the U.S. member firm of the KPMG global organization of independent member firms providing audit, tax and advisory services. The KPMG global organization operates in 138 countries and territories and has more than 276,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to increasing access to education and opportunity, advancing mental health, and supporting community vitality. Learn more at www.kpmg.com/us.

Media Contact

For media inquiries, contact Olivia Weiss (oweiss@kpmg.com), Melanie Batley (mbatley@kpmg.com), Alyssa Mora (alyssamora@kpmg.com) or Shuvi Mitra (shuvimitra@kpmg.com).

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.
All fields with an asterisk (*) are required.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline