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The 2025 KPMG US CEO Outlook – learn what’s shaping CEO decision making

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Just released:

The 2025 KPMG US CEO Outlook – learn what’s shaping CEO decision making

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KPMG U.S. CEO Outlook: It’s ‘Go Time’ to Reduce Supply Chain Costs and Drive AI Integration and Upskilling

  • Tariffs Are Altering Business Strategy and Performance
  • AI Agents Seen as Another Game-Changer in AI Evolution
  • Cyber Risk Spiking Amidst AI Transformation
October 7, 2025

NEW YORK, October 7 – U.S. CEOs are aggressively tackling supply chain and operating costs in the face of uncertainty, while recognizing they must meet the moment on artificial intelligence (AI) to prosper over the next three years, according to a new study released today by KPMG LLP, the U.S. audit, tax, and advisory firm.

“CEOs are sprinting to rethink supply chains and manage costs to compete for customers, who are spending with increasing caution,” said Tim Walsh, KPMG U.S. Chair and CEO. “At the same time, CEOs remain confident in the U.S. economy due to growing investments in AI, but that confidence comes with heightened pressure to deliver returns.”

Additional findings include:

  • The top challenge for CEOs in the short-term is supply chain resilience. 89% said tariffs will significantly impact their business’ performance and operations over the next three years with 86% saying their organization will increase prices for their goods and services as needed.
  • Over the next three years, CEOs report trends related to AI will impact their organization’s prosperity on multiple dimensions, including talent and implementation. Amidst this AI focus, CEOs also report inflationary pressures – and additionally the cost of technology – will impact their organization’s growth.
  • Most CEOs expect AI agents to have a significant or transformational impact on their business and have accelerated their expectations on when they will see a return on investments. 84% predict at least one native AI organization will be considered a leading company in their industry, displacing an existing incumbent, in the next three years.
  • CEOs expect AI agents will change the size, shape and capabilities of their organization with 86% reporting that AI agents will be embedded team members next year and 35% saying they are planning for workforce reductions in some areas over the next 2 to 5 years in response to AI. Most CEOs said their organizations will more closely resemble an hourglass shape over the next three years followed by nearly 30% of CEOs predicting either a vertical rectangle or triangle – but there remains considerable uncertainty and some industry variability.
  • As organizations advance on their AI journey, the risk that is clearly top of mind in the near and long term is cybersecurity with 46% reporting they have increased investments in these areas. 

“There is a lot of urgency and a lot of pressure on CEOs to meet high expectations amidst uncertainty,” added Walsh. “CEOs must push management teams to think differently and act boldly, leaning into AI not just as a multi-year strategy, but as a near-term imperative to navigate today’s challenges.”

The 2025 KPMG CEO Outlook features insights from more than 1,300 CEOs at large companies globally, including 400 in the United States, on the key challenges and opportunities in driving business growth. Key perspectives from U.S. CEOs are highlighted below.

Top Themes in the 2025 KPMG U.S. CEO Outlook

Near term, CEOs are confronting global challenges such as economic uncertainty and supply chain resilience.

Walsh: “Virtually every meeting with a CEO begins with discussing supply chain strategy, cost takeout, and operational efficiency. With more cautious customers, organizations that are using AI to take smarter, more creative actions are reducing the pressure to pass on costs to customers. This is a clear example of how being a first mover on AI is helping organizations navigate uncertainty effectively.” 

  • CEOs report supply chain resilience (34%) is the top pressure driving short-term decisions, followed by cyber security risks (29%) and global economic uncertainty (25%). AI integration into business processes (23%) and regulatory pressures (23%) rounded out the top five.
  • 85% said their organization will continue to adjust sourcing strategies to minimize tariff impacts such as shifting to more domestic production and sourcing more materials domestically.
  • As a result of these interrelated challenges, 79% of CEOs say they have already adapted their growth strategy, while 22% plan to do so but haven’t yet.
  • 33% of U.S. CEOs indicate they have a high M&A appetite and will likely undertake acquisitions that have a significant impact to their overall organization over the next three years, while 56% plan to make acquisitions that will have a moderate impact to their organizations.

Over the next three years, CEOs report that their ability to integrate AI is vital to their organization’s success, but inflationary pressures and the cost of technology are major hurdles.

Walsh: AI optimism, and specifically investment in American innovation, is sustaining economic confidence. AI agents are game changers and CEOs are going on offense to speed up implementation, choosing to mitigate risks on a parallel track. They are focused on innovating their business models, introducing new revenue streams and creating AI-enhanced products.” 

  • U.S. CEOs are confident in the growth prospects for their country (86%), their company (84%) and the global economy (74%) over the next three years.
  • CEOs report that over the next three years the ability to upskill talent (81%) and integrate AI into business processes (79%) while mitigating inflationary pressures (77%) and the cost of technology (75%) will impact their organization’s prosperity. These areas exceed supply chain (46%) and protectionism (44%).
  • Nearly half (49%) of CEOs believe AI agents will have a significant impact and drive major improvements in efficiency or growth, while 11% believe it will have a transformational impact and fundamentally change their operating model and how they manage their workforce.
  • 74% of U.S. CEOs say AI is a top investment priority despite ongoing economic uncertainty.
  • CEOs are accelerating their expectations for return on AI investments. 
    • 21% expect returns in just six months to one year compared to just 1% in 2024.
    • 69% of CEOs expect to see returns from their investments in AI in one to three years compared to just 21% in 2024.
    • And only 9% said three to five years compared to 68% in 2024. 
  • CEOs cited increased efficiency and productivity (through automating routine operations) and enhanced decision-making and data analysis capabilities as the top benefits of AI implementation.
  • The top challenge to implementing AI within their organizations reported by CEOs is data readiness followed by ethical challenges and lack of regulation.

The impact of AI agents on the workforce is top of mind for CEOs. Most see a future where their organizations’ structural shape will be akin to an hourglass, but those expectations come with uncertainty and variation across industry.

Walsh: “CEOs are wrestling with the impact of AI agents on their workforce. They know their organization’s shape, size, and capabilities will change. But there remains considerable uncertainty about the destination. What’s abundantly clear is that AI agents will be embedded team members across organizations, underscoring the urgency to upskill employees and design systems to govern, manage and develop agents.”

  • When asked how their organization’s structural shape will shift in the next three years, CEOs said an hourglass (69%), vertical rectangle (16%), triangle (13%) or inverted pyramid (2%).
  • In response to AI, CEOs said the top change to their long-term workforce strategy is focusing on retaining and re-training high-potential talent (73%) followed by redesigning roles and career paths to reflect AI collaboration (65%) and hiring new talent with AI and tech capabilities (64%).
  • 50% of CEOs agree managers in the business will be primarily responsible for managing the performance of AI agents rather than HR and IT departments.

 

Amidst deep work on supply chains and AI, cybersecurity is both a near and long term risk popping up in the minds of CEOs most, and they are increasing investments to mitigate.

Walsh: “AI is certainly the technology trend driving the C-suite agenda, but quantum computing has now shifted from a research focus to a business opportunity. Quantum computing also poses a significant cyber threat to current encryption standards, requiring organizations to start adjusting their approach now.”

  • When asked to identify the top trends that could negatively impact their organization’s prosperity over the next three years, U.S. CEOs most highly ranked cybercrime and cyber insecurity (82%). As noted above, cyber security risks were the 2nd most cited pressure driving short-term decisions.
  • CEOs reported that their organizations have increased investment in cybersecurity and digital risks resilience (46%) and AI integration into operations and workflow (37%) to mitigate pressing business risks over the next three years.
  • When it comes to cyber risk specifically, CEOs are extremely concerned about fraud detection and prevention (65%) and identity theft and data privacy (52%), but note these areas are a top leadership priority and plans are in place to mitigate these risks. 

CEO roles are increasingly multi-dimensional, and expectations are more expansive. CEOs feel under more pressure to position their organizations for long-term success.

Walsh: “The business landscape is shifting under our feet and requires new skillsets and adaptability. Resilience and the ability to build trust are crucial. I personally feel a need to move with pace and purpose to advance KPMG’s position as a leader in our profession and industry.”

  • 61% of CEOs say their role and what’s expected of them has evolved significantly – with new expectations and greater complexity.
  • 85% of CEOs feel under more pressure to ensure the long-term prosperity of their business.
  • Stronger ability to lead transformation and culture change with increased transparency in communications, greater agility and faster decision-making under pressure, and AI and broader digital and technological literacy were identified as leadership capabilities becoming most essential for CEOs in a rapidly changing and unpredictable environment. 

 

About KPMG LLP

KPMG LLP is the U.S. member firm of the KPMG global organization of independent member firms providing audit, tax and advisory services. The KPMG global organization operates in 142 countries and territories and has more than 275,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
  
KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to increasing access to education and opportunity, advancing mental health, and supporting community vitality. Learn more at www.kpmg.com/us.

Media Contacts

Ichiro Kawasaki / Katy Reddin
KPMG LLP
845-828-3757 / 214-686-6276
ikawasaki@kpmg.com / kreddin@kpmg.com

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