NEW YORK, October 7 – U.S. CEOs are aggressively tackling supply chain and operating costs in the face of uncertainty, while recognizing they must meet the moment on artificial intelligence (AI) to prosper over the next three years, according to a new study released today by KPMG LLP, the U.S. audit, tax, and advisory firm.
“CEOs are sprinting to rethink supply chains and manage costs to compete for customers, who are spending with increasing caution,” said Tim Walsh, KPMG U.S. Chair and CEO. “At the same time, CEOs remain confident in the U.S. economy due to growing investments in AI, but that confidence comes with heightened pressure to deliver returns.”
Additional findings include:
- The top challenge for CEOs in the short-term is supply chain resilience. 89% said tariffs will significantly impact their business’ performance and operations over the next three years with 86% saying their organization will increase prices for their goods and services as needed.
- Over the next three years, CEOs report trends related to AI will impact their organization’s prosperity on multiple dimensions, including talent and implementation. Amidst this AI focus, CEOs also report inflationary pressures – and additionally the cost of technology – will impact their organization’s growth.
- Most CEOs expect AI agents to have a significant or transformational impact on their business and have accelerated their expectations on when they will see a return on investments. 84% predict at least one native AI organization will be considered a leading company in their industry, displacing an existing incumbent, in the next three years.
- CEOs expect AI agents will change the size, shape and capabilities of their organization with 86% reporting that AI agents will be embedded team members next year and 35% saying they are planning for workforce reductions in some areas over the next 2 to 5 years in response to AI. Most CEOs said their organizations will more closely resemble an hourglass shape over the next three years followed by nearly 30% of CEOs predicting either a vertical rectangle or triangle – but there remains considerable uncertainty and some industry variability.
- As organizations advance on their AI journey, the risk that is clearly top of mind in the near and long term is cybersecurity with 46% reporting they have increased investments in these areas.
“There is a lot of urgency and a lot of pressure on CEOs to meet high expectations amidst uncertainty,” added Walsh. “CEOs must push management teams to think differently and act boldly, leaning into AI not just as a multi-year strategy, but as a near-term imperative to navigate today’s challenges.”
The 2025 KPMG CEO Outlook features insights from more than 1,300 CEOs at large companies globally, including 400 in the United States, on the key challenges and opportunities in driving business growth. Key perspectives from U.S. CEOs are highlighted below.