Skip to main content

Pricing excellence in private equity portfolio companies

Strengthening pricing strategy and execution to create value

For PE firms, the pressure to generate returns is constant — and the window to act is narrow. Pricing strategy and execution is one of the most powerful value creation levers available, and the PE firms that prioritize it gain a decisive advantage. Whether navigating a platform investment, integrating a bolt-on acquisition, or preparing for exit, a disciplined approach to pricing can unlock significant margin, strengthen competitive positioning, and accelerate value realization.

An enhanced pricing strategy drives growth, sharpens competitive positioning, instills execution discipline, and delivers measurable bottom-line improvement. KPMG's Pricing and Commercial Excellence team is purpose-built to help PE firms and their portfolio companies capture that value.

Dive into our thinking:

Pricing excellence in PE portfolio companies

Download PDF

Why portfolio companies struggle to optimize pricing

Despite its potential, pricing excellence is rarely realized at acquisition or during the hold period. Here's why:

1

Outdated pricing strategy: Reactive to cost and competition rather than customer value, driving inconsistent execution

2

Cost cuts without pricing resets: Margin improvement relies more on cost controls than price realization

3

Pressure to demonstrate near-term financial results: Pricing is deferred due to longer timelines and execution complexity, in favor of faster cost and operational actions

4

Complexity from add-on acquisitions: "Bolt-on" deals introduce multiple pricing models, with limited integration and consistency across customers

Our approach

The KPMG pricing framework addresses key areas that unlock value opportunities.

Shape the price

Pricing strategy: customer segmentation, product/service alignment, and methodology to extract value

Set the price

Price setting: ensuring the right price in each area, discount structures, rebates and programs

Get the price

Price execution: pricing/sales process integration, pricing and leakage issues, value-based sales negotiations

Sustain the price

Pricing embedment: impact tracking and measurement, people and capability requirements, data, tools, and systems

Underpinning our framework is a disciplined, results-oriented methodology that helps clients translate pricing initiatives into meaningful returns — driving EBITDA improvement and accelerating value realization across portfolio assets.

Private Equity

An holistic approach to private equity firms and their portfolio companies.

Get in touch

Image of Sudipto Banerjee
Sudipto Banerjee
Principal Advisory, Performance Transformation, KPMG US

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.
All fields with an asterisk (*) are required.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline