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From Promise to Profit: Realizing the Business Value of AI

Voice of the CIO | Insight Series

Discover how CIOs are turning AI investments into measurable business impact through data strategy and talent transformation.

As artificial intelligence enters a new stage of maturity, CIOs are rapidly shifting their focus from experimentation to delivering measurable business value. The era of running endless AI pilots has given way to a need for clear financial outcomes—proving that AI not only boosts productivity but also drives tangible cost savings and revenue growth. At the same time, the widening use of AI is exposing gaps in data infrastructure, fueling renewed urgency around data quality, governance, and integration. To add to these challenges, building a workforce that is not just tech-savvy but genuinely "AI-fluent" is essential, as successful transformation hinges on developing curiosity, adaptability, and a willingness to rethink established processes from the ground up. For CIOs looking to lead in the age of AI, aligning technology investments with enterprise strategy has never been more critical.

Some key factors and considerations for CIOs are:

  • Demonstrating AI ROI: CIOs must tie AI initiatives directly to P&L impact, prioritizing use cases that yield clear revenue growth or cost savings and establishing robust KPIs for tracking outcomes.
  • Data foundation investment: Strengthening data quality and governance is a prerequisite for scalable AI; organizations need to overcome fragmented, incomplete, or inconsistent data assets.
  • Human-centric transformation: Cultivating an AI-fluent workforce means fostering curiosity, continuous learning, and creative problem-solving beyond technical training alone.
  • Evolving leadership structures: Consider new models—such as chief AI officer roles, business-led pods, or cross-functional centers of excellence—to ensure strategic alignment and governance of AI initiatives.
  • Strategic technology investment: Recognize that realizing AI’s full value often requires ongoing—and even accelerated—investment in technology, rather than expecting cost reductions alone.

    Dive into our thinking:

    From promise to profit: realizing the business value of AI

    Discover how CIOs are shifting focus to concrete ROI, building robust data foundations, and fostering AI-fluent workforces to unlock measurable value from AI investments.

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    Marcus Murph
    U.S. Technology Consulting Leader, KPMG US

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