Protect against deepfakes: five steps to take now
Can you identify a deepfake?
They are highly convincing counterfeits — whether video, audio, imagery, or voice — created using advanced AI techniques like Generative Adversarial Networks (GANs). These tools manipulate existing content to produce realistic yet entirely fabricated material. As deepfakes increasingly infiltrate workplaces and boardrooms, they pose significant risks, including the potential to disrupt and destabilize businesses worldwide.
Discover our essential steps to help you identify and protect against these sophisticated forgeries.
Here are five tips leaders need to know to protect against deepfakes
1
Develop a robust cybersecurity culture:
Encourage employees to create their own cybersecurity hygiene and function as human firewalls throughout all of their business activities—including work-from-home arrangements.
Encourage employees to create their own cybersecurity hygiene and function as human firewalls throughout all of their business activities—including work-from-home arrangements.
2
Replace implicit trust with continuous validation:
Implement a zero-trust model, multifactor authentication, behavioral biometrics, single sign-on, password management, and privileged access management.
Implement a zero-trust model, multifactor authentication, behavioral biometrics, single sign-on, password management, and privileged access management.
3
Improve organizational risk intelligence:
Identify key risk indicators and quantify the financial impact of security risks and threats posed by manipulated content
Identify key risk indicators and quantify the financial impact of security risks and threats posed by manipulated content
4
Adopt a secure-by-design approach:
Mitigate the human variable by embedding security throughout product lifecycles—from design to delivery—to connect cybersecurity strategy to the entirety of the business.
Mitigate the human variable by embedding security throughout product lifecycles—from design to delivery—to connect cybersecurity strategy to the entirety of the business.
5
Invest in prediction, detection, and response:
Prioritize new technology that enables new and innovative approaches to cybersecurity problem-solving.
Prioritize new technology that enables new and innovative approaches to cybersecurity problem-solving.
Insights to help you inspire stakeholder trust
Now that you’ve gathered the information above, check out our comprehensive approach to risk management.
Meet the team
Matthew P. Miller
Principal, Advisory, Cyber Security Services, KPMG US
Matthew P. Miller
Principal, Advisory, Cyber Security Services, KPMG US