Protect against deepfakes: five steps to take now
Can you identify a deepfake?
They are highly convincing counterfeits — whether video, audio, imagery, or voice — created using advanced AI techniques like Generative Adversarial Networks (GANs). These tools manipulate existing content to produce realistic yet entirely fabricated material. As deepfakes increasingly infiltrate workplaces and boardrooms, they pose significant risks, including the potential to disrupt and destabilize businesses worldwide.
Discover our essential steps to help you identify and protect against these sophisticated forgeries.
Here are five tips leaders need to know to protect against deepfakes
1
Encourage employees to create their own cybersecurity hygiene and function as human firewalls throughout all of their business activities—including work-from-home arrangements.
2
Implement a zero-trust model, multifactor authentication, behavioral biometrics, single sign-on, password management, and privileged access management.
3
Identify key risk indicators and quantify the financial impact of security risks and threats posed by manipulated content
4
Mitigate the human variable by embedding security throughout product lifecycles—from design to delivery—to connect cybersecurity strategy to the entirety of the business.
5
Prioritize new technology that enables new and innovative approaches to cybersecurity problem-solving.
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