Generative AI and economic growth: A new approach to measuring its potential impact
Generative AI and agentic AI are set to revolutionize economies and redefine the future of work. In just a few years, AI has advanced from simple text tools to sophisticated systems capable of designing, speaking, and creating. Today, agentic AI is taking center stage, autonomously tackling complex tasks and accelerating innovation. This report, built on proprietary models and global data, leverages KPMG’s patent-pending GenAI value assessment model and integrates insights from 10 regions and 48 sectors for a comprehensive perspective. The study offers fresh analysis of GenAI’s impact across industries, job roles, and the broader economy, providing actionable insights for policymakers, business leaders, and workforce strategists based on the latest productivity estimates.
NOTE: AI is changing rapidly. This study uses productivity estimates from 2023. Model findings will change over time as new developments occur.
Generative AI and economic growth: A new approach to measuring its potential impact
Ready to understand AI’s economic impact?
Download the full study to explore how Generative AI is reshaping industries, job roles, and global productivity through 2050.
How generative AI could reshape growth, jobs and investments
The rise of Generative AI marks a pivotal shift in how economies grow, industries innovate, and organizations compete. From boosting GDP to transforming job markets, its potential is immense, but there are also challenges. Organizations must continue to prioritize upskilling and reskilling to drive growth and prepare for the future of work.
Key findings at a glance
Key findings are highlighted below. Detailed findings are available in the full report.
The GenAI dividend: Trillions in GDP gains
GenAI adoption drives promising job gains: US net employment impact by 2050
GenAI-Driven Investment Potential Across Key Sectors
Beyond the hype: Why GenAI's impact matters
As technological advancements accelerate, understanding the impact of Generative AI (GenAI) is more important than ever. This study focuses on productivity as a key metric, but recognizes that GenAI’s influence extends far beyond efficiency gains. GenAI is reshaping policy, business strategy, and workforce development. For businesses, leveraging GenAI can unlock competitive advantages, but falling behind poses real risks. As GenAI transforms industries, new skills and roles will be needed, making early identification and training critical for future success.
NOTE: AI is changing rapidly. This study uses productivity estimates from 2023. Model findings will change over time as new developments occur.
Unlocking GenAI Value: A proven assessment approach
KPMG’s GenAI Value Assessment model helps organizations pinpoint where AI can drive the greatest productivity gains, benchmark readiness, and quantify real opportunities for growth.
Pinpoint key roles that drive business outcomes.
Quantify investment in talent and resources.
Map out core tasks and responsibilities.
Evaluate where GenAI can enhance productivity and impact.
Generative AI and economic growth: A new approach to measuring its potential impact
Ready to understand AI’s economic impact?
Download the full study to explore how Generative AI is reshaping industries, job roles, and global productivity through 2050.
GenAI at work: Five transformative trends to watch
| Economic growth potential GenAI adoption can significantly accelerate GDP growth, creating a powerful engine for long-term economic expansion. | |
| Workforce transformation While GenAI will create millions of new roles, the benefits hinge on proactive upskilling and reskilling to prepare workers for emerging opportunities. | |
| Industry disruption Sectors like healthcare, government, finance, and retail are expected to experience major shifts, with technology and R&D leading the charge. | |
| Investment opportunities Early adopters stand to gain the most, as strategic investments in GenAI deliver outsized returns across multiple sectors. | |
| Balancing costs and benefits Although initial implementation costs are high, the long-term payoff in productivity and growth far outweighs the challenges—especially when paired with inclusive workforce strategies. |
How KPMG can help
KPMG empowers organizations to harness the full potential of Generative AI with proven strategies and tailored solutions. Whether you’re aiming to accelerate growth, future-proof your workforce, or drive sustainable transformation, our expertise and proprietary models deliver measurable impact.
- Accelerate Growth: Unlock measurable gains in productivity and economic output—faster than competitors.
- Future-Proof Your Workforce: Our AI Agents come with integrated, upskilling solutions, ensuring your teams adapt and thrive.
- Industry-Specific Impact: Tailored AI solutions for sectors with the highest ROI—education, healthcare, government, and more.
- Sustainable Transformation: Drive innovation while managing costs, risks, and workforce transitions.
- Trusted Expertise: Built on proprietary models and the latest global research, our approach delivers actionable insights and peer benchmarks.
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