Data is the engine of innovation and decision making. As organizations strive to stay competitive, protecting valuable data from cyber threats becomes increasingly critical. With growing volumes and complexity, properly securing data while maintaining operational efficiency is a key challenge. At the Salesforce World Tour DC, insights were shared on how organizations can effectively navigate these priorities.

Balancing data aggregation and security

A common misconception is that data aggregation may make security more challenging. In reality, it can help strengthen security, by allowing organizations to concentrate protection efforts and better control your perimeter. Platforms like Salesforce demonstrate that aggregation and security can coexist, offering robust tools to extract insights while upholding strict access controls, such as the “need to know” principle. This structured approach enhances data accessibility while maintaining stringent security measures.

Zero trust: Principles and implementation

The adoption of Zero Trust (ZT) principles is crucial in today’s security landscape. This model enforces strict verification, ensuring that no entity—inside or outside a network—is trusted by default. However, many organizations face challenges in implementation, including outdated IT infrastructures, inconsistent IT and security hygiene, not having true management buy-in, and trying to do too much at once. Cloud providers play a pivotal role in overcoming some of these hurdles by modernizing IT environments and embedding stronger security practices. 

The role of cloud service providers in business acceleration

Cloud platforms offer so much more than just storage and IT—they empower organizations to focus on their core business objectives. Drawing from experiences in both public and private sector organizations that are highly focused on security, it has been observed that collaborating with hyperscale cloud providers enables investments to be focused toward core objectives and differentiating capabilities, while leveraging the benefits of other industry-leading partners to provide key enabling services.

AI and security: A strategic approach

AI presents both opportunities and risks in cybersecurity. There are three key aspects of AI security to keep in mind:

1

Security OF AI: securing the AI systems an organization is using

2

Security FROM AI: mitigating threats posed by adversaries who are using AI 

3

Security WITH AI: leveraging AI within an organization’s own security program

To address these areas, structured governance models, such as KPMG Trusted AI Governance Framework, help enable responsible and secure AI adoption, balancing its powerful capabilities with necessary safeguards. 

In conclusion

Cybersecurity has evolved well beyond a technical challenge into a strategic organizational imperative. Insights shared at the Salesforce World Tour DC underscore the importance of data security, adoption of Zero Trust principles, forging partnerships with key cloud providers, and building effective AI governance. By embracing these strategies, businesses can build robust cyber resilience in a data-driven world.

Meet our team

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Matthew Posid
Chief Security Officer, KPMG US

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