Consumer products companies are using their core brands to achieve growth
Consumer products manufacturers started 2024 with high hopes, as the threat of recession seemed less likely and the chance of a smooth transition was becoming more likely. Even though margins are still low, companies are taking advantage of the better economy, and the increase in consumer demand that comes with it, to reshape their brand portfolios and achieve growth with efficiency.
Read more on the following themes coming out of the CAGNY 2024 Conference.
CAGNY 2024
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