GenAI impact in the Apparel & Footwear industry

Generative artificial intelligence (GenAI) is transforming the apparel and footwear industry, from customer interactions to inventory management. However, our research reveals that most organizations lack access to advanced AI models, hindering their ability to fully integrate GenAI into finance and accounting processes.

Despite challenges, companies are leveraging GenAI to enhance customer interactions and optimize inventory management, demonstrating a shift towards customer-centric strategies. Additionally, knowledge assistance is seen as the most compelling GenAI use case, enabling employees to research and understand technical accounting issues more efficiently.

To fully leverage the benefits of GenAI, organizations must address ethical considerations, such as bias, transparency, and inaccuracies. Furthermore, investing in comprehensive training and upskilling programs is crucial to empower the workforce to harness the full potential of AI.