See how GenAI is transforming the apparel and footwear industry, from customer interactions to inventory management.
Generative artificial intelligence (GenAI) is transforming the apparel and footwear industry, from customer interactions to inventory management. However, our research reveals that most organizations lack access to advanced AI models, hindering their ability to fully integrate GenAI into finance and accounting processes.
Despite challenges, companies are leveraging GenAI to enhance customer interactions and optimize inventory management, demonstrating a shift towards customer-centric strategies. Additionally, knowledge assistance is seen as the most compelling GenAI use case, enabling employees to research and understand technical accounting issues more efficiently.
To fully leverage the benefits of GenAI, organizations must address ethical considerations, such as bias, transparency, and inaccuracies. Furthermore, investing in comprehensive training and upskilling programs is crucial to empower the workforce to harness the full potential of AI.
To learn more about the key trends and insights shaping the apparel and footwear industry in 2024
Download PDFKPMG consumer pulse survey | Holiday
'Tis the season to shop and gather
CPGs on the hunt for profitable growth
KPMG survey finds leading consumer packaged goods companies working to strike the balance between volume growth and healthy margins.
Seizing the seamless opportunity
Advancing next-generation omnichannel capabilities aligned to customer journeys
Industry insights and trends, one click away