What are the technologies consumers can’t live without?
KPMG surveyed 1,507 consumers on how they are using 22 tech products today and how they expect to use them in the next year.
Consumer trends on the most useful technologies, generative AI, data privacy, sustainability, and social media
We are all massive consumers of technology, every day. KPMG conducted the Consumer Technology Survey to quantify how useful the public at large considers different technologies in their lives. We surveyed 1,507 adult US consumers across all age groups about how they are using 22 different technology products today and how they expect to use them over the next year. We also captured perspectives on generative AI (Gen AI), data privacy, sustainability, and social media.
This report provides meaningful insights for executives to digest, especially leaders at electronics, hardware, semiconductor, cloud, fintech, software, artificial intelligence, telecommunications, media, entertainment, and gaming companies. Key findings include the following:
1
2
3
4
5
6
Dive into our thinking:
KPMG Consumer Technology Survey
Download PDFExplore more
Insight
KPMG generative AI survey report: Technology, media, and telecom
An exclusive KPMG survey shows how technology, media, and telecom leaders are approaching this transformative technology.
Insight
Consumers weigh price, perks, and carrier options
KPMG telecom consumer survey results indicate the cost of wireless service is top of mind, but not the only factor testing customer loyalty.
Insight
Future of hardware
Explore critical signals of change influencing the global hardware environment and five strategic imperatives that can help seize opportunities.
Meet our team
Stay ahead
Subscribe to Technology, Media & Telecommunications insights
Receive valuable insights on the Technology, Media & Telecommunications sector