What are the technologies consumers can’t live without?
KPMG surveyed 1,507 consumers on how they are using 22 tech products today and how they expect to use them in the next year.
Consumer trends on the most useful technologies, generative AI, data privacy, sustainability, and social media
We are all massive consumers of technology, every day. KPMG conducted the Consumer Technology Survey to quantify how useful the public at large considers different technologies in their lives. We surveyed 1,507 adult US consumers across all age groups about how they are using 22 different technology products today and how they expect to use them over the next year. We also captured perspectives on generative AI (Gen AI), data privacy, sustainability, and social media.
This report provides meaningful insights for executives to digest, especially leaders at electronics, hardware, semiconductor, cloud, fintech, software, artificial intelligence, telecommunications, media, entertainment, and gaming companies. Key findings include the following:
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Dive into our thinking:
KPMG Consumer Technology Survey
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