Industries

Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

How We Work

We bring together passionate problem-solvers, innovative technologies, and full-service capabilities to create opportunity with every insight.

Learn more

Careers & Culture

What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

Learn more

Enhancing direct-to-consumer connections

Executives have high hopes for growth, but value remains elusive

How KPMG can help: Consumer & Retail

According to a recent KPMG survey results of 100 executives at consumer and retail brands, who leverage DTC channel strategies, DTC is poised for growth. In fact, of those that launched a DTC strategy more than five years ago, 73 percent view the DTC channel as a main driver of growth across their brand.1

A channel for growth

Executives in our survey cite the potential for incremental sales (51 percent), improved gross margins (40 percent) and greater consumer engagement (28 percent) as top reasons for launching a DTC business.2 To stay competitive, many businesses leveraging DTC strategies are evolving their approaches to increase access to their brands.

A channel for growth

Executives in our survey cite the potential for incremental sales (51 percent), improved gross margins (40 percent) and greater consumer engagement (28 percent) as top reasons for launching a DTC business.2 To stay competitive, many businesses leveraging DTC strategies are evolving their approaches to increase access to their brands.

Incremental sales and improved gross margin were the most popular reasons for launching a DTC business for SVP/VP’s

Where’s the value?

While DTC remains an important strategic channel, challenges need to be overcome for its performance to live up to its promise. This is especially true when it comes to the lack of understanding of the performance and profitability of a company’s DTC business. For instance, only 20 percent of the non-finance executives surveyed were very confident their business accurately measures true DTC profitability. This compares to 56 percent who cited average confidence and 22 percent that think their company doesn’t allocate profitability measures accurately.3

Where’s the value?

While DTC remains an important strategic channel, challenges need to be overcome for its performance to live up to its promise. This is especially true when it comes to the lack of understanding of the performance and profitability of a company’s DTC business. For instance, only 20 percent of the non-finance executives surveyed were very confident their business accurately measures true DTC profitability. This compares to 56 percent who cited average confidence and 22 percent that think their company doesn’t allocate profitability measures accurately.3

Non-finance executives are less confident than finance executives that their company understands true profitability

Footnotes

  1. KPMG Direct-to-consumer survey, September 2022. Slide 18.
  2. KPMG Direct-to-consumer survey, September 2022. Slide 9.
  3. KPMG Direct-to-consumer survey, September 2022. Slide 36

Dive into our thinking:

Enhancing direct-to-consumer connections

Download PDF

Direct to consumer survey

Download PDF

Explore more

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline