Executives have high hopes for growth, but value remains elusive
According to a recent KPMG survey results of 100 executives at consumer and retail brands, who leverage DTC channel strategies, DTC is poised for growth. In fact, of those that launched a DTC strategy more than five years ago, 73 percent view the DTC channel as a main driver of growth across their brand.1
A channel for growth
Incremental sales and improved gross margin were the most popular reasons for launching a DTC business for SVP/VP’s
Where’s the value?
Non-finance executives are less confident than finance executives that their company understands true profitability
Enhancing direct-to-consumer connections
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