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In a digital world, in-person innovation still has value

Physical spaces make a meaningful difference in a team’s productivity, focus, engagement, and collaboration.

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This report discusses how innovation teams have adapted after the pandemic to research, design, test, and produce in a wide variety and combination of environments, including fully remote, hybrid, through augmented and virtual reality (AR/VR), and/or in the metaverse, depending on participant needs and locations. While all present both advantages and pain points, each space—when used strategically—has driven both tangible and intangible results.

Going forward, innovators will come together in-person for specific reasons, not because it is “the only option” or “the way it has always been done.” However, in many organizations, those reasons have yet to be defined. In this paper, explore how innovative spaces can be created to engage employees and spark new conversations. To transform operations for future competitiveness, innovation leaders now want to know:

  • What are the right uses and combinations of different spaces and environments for innovation?
  • What parts of the innovation process are more effective in-person?
  • When in-person interaction is required, how do we make the most of meeting spaces to maximize people’s time and energy and create desired outcomes?

Dive into our thinking:

In a digital world, in-person innovation still has value

The pandemic permanently altered how business leaders think about the use of in-person locations.

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Meet our team

Image of Mike DiClaudio
Mike DiClaudio
Principal, Human Capital Advisory , KPMG US
Image of Nicole Lord
Nicole Lord
KPMG Ignition – Markets Leader, KPMG US

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