To drive growth, your business needs to be in the right place at the right time, with the right product or service. Large transformational projects can signify new opportunities for an organisation – but can also bring a multitude of pitfalls along with them. Understanding common issues around productivity, sustainability, access, and risk is key. Getting it right is critical.
At KPMG, we use demographic data and evidence-based insights to better inform decision making. Through demographics, you can learn about demand drivers and the consumer side of managing businesses and organisations to work towards the best possible outcome.
Make informed decisions using demographic data
Demographics can help you understand trends that may impact your business. Get in touch to find out how.
How KPMG’s Demographics team can help
KPMG’s demographic specialists analyse official population data in conjunction with your client data. Using GIS mapping software, conduct catchment area analyses, and by exploring Census data extracts using cross tabulations of demographic and geographic variables, our team delivers in-depth analysis and insights into your business challenges.
We work with closely with clients throughout Australia to deliver:
-
✔︎Knowledge and insights via data visualisation tools
-
✔︎Thought leadership and infographics
-
✔︎Technical reports and presentations, including comprehensive narratives around data
FAQs
-
How can demographics help my business? Businesses and governments require an understanding of demographic principles and trends to make informed decisions. Demographics trends can relate to workforce profiles as much as they do to consumer behaviour and the allocation of resources.
Using demographics can help us to understand:
- where skilled talent might be sourced in the future
- what the ascendant behavioural trends that shape consumer demand are
- where services should be located to best meet the needs of the population.
These issues can impact matters of market growth, business efficiency, risk, population wellbeing, and sustainability for organisations and departments.
-
Why do businesses and organisations seek demographic insights and advice? Private sector clients generally want to raise the profile of development sites, products, businesses, or issues. They want to establish facts on consumer spending, worker behaviour or trends such as the shifting share-of-wallet.
Government sector clients often seek demographic information to help address questions such as how to allocate services and resources sustainably and equitably.
Clients may simply want a broad market assessment of the outlook for their sector, city or area of activity, or a deep dive into the demographic drivers of specific areas, for example:
- How big is the market?
- Where is it growing most rapidly?
- Who and where are our competitors?
- Where will household formation be greatest across Australia over the next 5 years?
These are all legitimate questions from a board, a management team or the head of a government department that has required demographic advice.
