Questions and points to consider when using GenAI
Generative artificial intelligence (GenAI) holds potential for enhancing transfer pricing processes by optimizing efficiency and eliminating non-value-adding activities. While the technology is rapidly transforming business operations, integrating it effectively into transfer pricing requires a structured approach. A three-step process—define, discover, and solve—can help identify how GenAI's strengths align with existing process pain points. This approach can guide tax professionals in leveraging GenAI to improve their transfer pricing strategies.
Read a March 2025 report* prepared by KPMG LLP tax professionals discusses some of the questions and points to consider when using GenAI.
*Reproduced with permission from Tax Management International Journal, 3/25/2025. Copyright @ 2025 by Bloomberg Industry Group, Inc. (800-372-1033) http://www.bloombergindustry.com