KPMG, T-Mobile and the PGA of America Collaborate to Drive Technology Innovation in Women’s Golf

Sammamish, WA (Jun. 18 2024) – KPMG LLP, the U.S. audit, tax, and advisory firm, T-Mobile, and the PGA of America today announced a new collaboration to drive technology innovation in women’s golf to enhance the experience of athletes, fans and the media. With the enhancements of real-time, shot-level data, AI-powered predictive analytics, and T-Mobile's 5G solutions, the 2024 KPMG Women’s PGA Championship will be the most statistically advanced and 5G-connected event ever on the LPGA Tour.  

“Through the KPMG Women’s PGA Championship, KPMG and the PGA of America have continued to elevate women’s golf through purse growth, expanded broadcast coverage via our partnership with NBC and the Golf Channel, and access to world-class major championship venues like Sahalee,” said KPMG U.S. Chair and CEO Paul Knopp. “In celebration of the 10^th anniversary of the KPMG Women’s Championship, this new collaboration with T-Mobile is the latest milestone in our effort to advance the women’s game by utilizing and integrating the latest technology.”

Technology enhancements for the 2024 KPMG Women’s PGA Championship include:

- KPMG CHAMPCAST presented by T-Mobile: Using the same cutting-edge ShotLink Pro 2.0 technology from the PGA TOUR, KPMG CHAMPCAST presented by T-Mobile will bring fans an immersive experience to follow each athlete in the field at Sahalee Country Club. With features like 3D imagery, radar data, shot trails, green views and individual shot video highlights, fans can get closer to the action than ever. This will be the first PGA of America Championship of any kind to provide fans with the digital KPMG CHAMPCAST presented by T-Mobile experience online and via the championship’s brand-new mobile app.

• The ShotLink team captured radar and high-resolution drone imagery at Sahalee Country Club. 47GB of mapping data was efficiently uploaded over 5G, to create a digital twin of the golf course so fans can follow every shot of their favorite golfer.
• Additionally, T-Mobile's 5G network will help deliver the data of nearly 24,000 shots played by 156 players over the four rounds of the KPMG Women’s PGA Championship. The PGA of America will utilize this 5G solution to test and innovate additional opportunities for further integration in years to come.

- KPMG Performance Insights: In 2021, KPMG spearheaded a major statistical evolution for the LPGA Tour with the launch of KPMG Performance Insights, which provided access to advanced data and analytics such as strokes gained for the first time in women’s golf. This year’s enhancements to KPMG Performance Insights for the 2024 KPMG Women’s PGA Championship will provide the athletes, fans and media with access to this data in real time.

• KPMG Performance Insights will be enhanced with ShotLink Pro 2.0 technology to offer real-time, shot-level data and analytics for each athlete in the field. The athletes’ personalized KPMG Performance Insights dashboards will update live, providing them with real-time data and insights to enhance their performance and make post-round adjustments feasible. LPGA athletes also will be able to compare their play in this Championship to historical data for the first time ever at an LPGA tournament.
• Fans and media will have access to the real-time data on the KPMG Performance Insights website.
• KPMG Performance Insights also now includes cutting-edge, artificial intelligence-powered technology, enabling real-time predictive insights for use in the broadcast and across the Championship’s digital channels. The predictive analytics include win probability, top 5/10/20 finish probabilities, projected cut line, winning score and other insights.

As the newest Official Partner of the KPMG Women’s PGA Championship, T-Mobile's 5G solutions are revamping the event’s technological infrastructure.

“T-Mobile is helping to deliver an equitable fan experience with more experiences, more data, and more views of the action,” said Callie Field, President, T-Mobile Business Group. “T-Mobile’s 5G solutions create operational efficiencies that connects fans to the game like never before through real-time scoring and data. This technology infrastructure is the foundation that enables us to collectively drive innovation, and we're proud to work with the PGA of America to drive the game forward and deliver incredible, unforgettable experiences to fans and players alike."

- T-Mobile 5G Solutions Deliver Enhanced Experiences: In addition to the technology that T-Mobile is providing to support KPMG CHAMPCAST presented by T-Mobile, T-Mobile 5G solutions are bringing enhancements to the course to create a better experience for fans and the PGA of America’s Championship operations.

• NBC will leverage a private 5G network to bring fans enhanced coverage of the Championship, with more shots and expanded camera angles across the 12th, 13th and 18th holes and the T5G Range.
• T-Mobile will utilize network slicing to optimize event operations like ticketless entry, payment processing and photojournalism connectivity for the PGA of America.
• Thanks to T-Mobile 5G, fans can see a feed of Toptracer data on a video board at the T5G Range.

“We take great pride in what the KPMG Women’s PGA Championship has represented and how together we continue to innovate for women’s golf,” said Seth Waugh, Chief Executive Officer of the PGA of America. “This year epitomizes that spirit with our great partners at KPMG championing this cutting-edge initiative. The players are the true stars of the show this week at Sahalee, but it is exciting to showcase this initiative right in the backyard of so many leaders in the technology industry.”

“Advancing technology is key to achieving equity for the women’s game and women’s sports more broadly,” said LPGA Commissioner Mollie Marcoux Samaan. “We are grateful to the commitment of KPMG, T-Mobile and our partners at the PGA of America to help tell the story of the LPGA Tour athletes more holistically and more accurately than ever before. The talent on our Tour is incredible and a technology solution like KPMG CHAMPCAST presented by T-Mobile, combined with our season-long KPMG Performance Insights platform, will help take our game to the next level.”

Fans can experience the 2024 KPMG Women’s PGA Championship by attending the event at Sahalee Country Club, accessing KPMG CHAMPCAST presented by T-Mobile through kpmgwomenspgachampionship.com or the PGA Championships app on their mobile device, or through live television coverage via NBC Sports and Golf Channel and digital streaming on Peacock, NBC Sports App, NBCSports.com, and golfchannel.com. To learn more, visit https://www.kpmgwomenspgachampionship.com/2024-kpmg-womens-pga-championship. 

A media kit with downloadable assets and additional information on the technology enhancements can be accessed here.

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About KPMG LLP

KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing audit, tax and advisory services. The KPMG global organization operates in 143 countries and territories and has more than 273,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to community service, inclusion and diversity and eradicating childhood illiteracy. Learn more at www.kpmg.com/us.

About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, formerly known as Twitter, Instagram and Facebook.

KPMG Media Contact

Ichiro Kawasaki

ikawasaki@KPMG.com

T-Mobile Media Contact

T-Mobile US, Inc. Media Relations 

T-Mobile US, Inc.

MediaRelations@t-mobile.com

PGA of America Media Contact

Greg Dillard

gdillard@pgahq.com