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KPMG Commits to Building a Future of Artificial Intelligence with Salesforce

The audit, tax, and advisory firm is one of the first to take part in the Salesforce’s Einstein for Developers program and will bring Salesforce AI to joint clients

New York, New York, September 11, 2023 – KPMG LLP (KPMG) is helping to shape the future of AI-assisted business by working with Salesforce to help joint clients accelerate their AI strategies. The initial focus of the collaboration will be to help clients implement AI for customer relationship management (CRM) with strategies and use cases rooted in trust and transparency. KPMG is also a participant in the Salesforce’s Einstein for Developers program.

As business leaders become more deliberate and focused on achieving return on investment from CRM, KPMG will be working with Salesforce to help joint clients accelerate deploying trusted generative AI capabilities for clients in marketing, sales, and service. KPMG provides businesses with the tools and capabilities needed to drive productivity and engage customers in personalized ways, unlock new opportunities, and achieve growth with Salesforce AI.

“Generative AI is positioned to monumentally change how businesses are run and how executives make decisions,” said Atif Zaim, National Managing Principal - Advisory, KPMG US. “Trust and integrity are at the core of our approach to generative AI with clients, in the solutions we are creating with our alliance partners, and within our own firm. Our clients will benefit from our alliance with Salesforce and our work on Einstein for Developers because through it, we will accelerate Salesforce customization and lower cost of development and help our clients accelerate delivery of their front office transformation.”

KPMG has a longstanding alliance with Salesforce and has built a strong network with several of the world’s leading technology, data, and services companies. Together with its alliance partners, KPMG  offers global reach and combined abilities to help solve clients’ most pressing challenges, including sustainable growth, regulatory change, and business protection using advanced technologies like generative AI.

A decade ago, KPMG recognized the emerging potential of AI to enable our clients to improve performance, investing significantly in its client offerings across AI, data and analytics, and cloud to help clients prioritize AI investments, deploy the technology, prepare for its expansion, and develop a long-term strategic vision. Generative AI is expected to have a transformational impact on business and is rated by US executives KPMG surveyed as the top emerging technology that will impact their business in the next year and a half. 97 percent of respondents expect their organization to be impacted highly or extremely highly in the next 12 to 18 months.

“Embracing an AI-first approach is essential for companies to better serve their customers and stay competitive," said Steve Corfield, Executive Vice President, Alliances & Channels at Salesforce. "KPMG is joining forces with Salesforce to help organizations build an AI strategy for CRM that's rooted in trust, quality data, security, and transparency – ultimately increasing employee productivity and elevating the customer experience.”

KPMG clients can benefit from the firm’s alliance with Salesforce with AI by optimizing decision-making. For example, the KPMG teams are exploring opportunities that might help business managers determine repair schedules for delivery trucks based on weather patterns, routes, and other factors, and telecommunications companies define the best placement for cell towers.

Salesforce, Einstein, and others are among the trademarks of Salesforce, Inc.        


KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing audit, tax and advisory services. The KPMG global organization operates in 143 countries and territories and has more than 265,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to community service, inclusion and diversity and eradicating childhood illiteracy. Learn more at

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