Kristin Haug
US Ignition Industries Leader
Kristin is a Managing Director with KPMG Ignition. She is the National Financial Services Leader for Ignition and the overall Ignition Industries Lead. In her role, Kristin applies a sector lens to help clients navigate transformational change. She is passionate about connecting signals within and across industries to help clients discover opportunities to leapfrog their competition. She embraces human-centered design to deliver immersive sessions that enable client teams solve complex business challenges, explore opportunities, and accelerate alignment.
Her hands-on experience helping Fortune 500 organizations future-ready their business and operating models has brought her accolades such as the NYC Fintech Inspiring Fintech Females award. Kristin’s human-first approach, combined with behavioral science, fosters teamwide collaboration to help clients solve their most complex challenges.
Whatever your challenge or opportunity, Kristin is excited to help you explore solutions through interactive Ignition sessions and build tactical plans to bring your vision to life.
Relevant Professional and Industry Experience:
Future State Business Model Vision & Target Operating Model
- Guided executives and teams in developing future state visions and target operating models, connecting front and back-office operations
- Infused forward-looking perspectives and innovative use cases to challenge conventional thinking and enhance collaboration
- Facilitated accelerated alignment among stakeholders during critical change management phases
Product Ideation, Prioritization & Rapid Prototyping
- Conducted multi-day workshops to brainstorm new product and service ideas to support top line growth
- Integrated primary and secondary research, showcasing industry innovations and target customer feedback to inspire idea generation
- Led rapid prototyping sessions for priority ideas, enabling testing and refinement with customers
Automation & Advanced Analytics Opportunities
- Collaborated with clients to identify automation and advanced analytics opportunities, aiming to reduce expenses and enhance strategic functions
- Prioritized ideas, developed business cases, and facilitated ‘shark tank’ style pitches to refine business strategies considering investor feedback
Representative Clients
JP Morgan Chase, Google, Goldman Sachs, KKR, AIG, Capital Group, Vanguard, Meta, USAA, MetLife, Bank of America, Capital One, PNC Bank, American Express, US Bank, Fannie Mae, Freddie Mac, Morgan Stanley, Regions Bank, GM Finance, Nissan Finance, Starbucks, Walmart, AB InBev