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Healthcare | Transform digital engagement with GenAI

KPMG and Salesforce can help healthcare organizations unlock new levels of efficiency, personalization, and patient engagement

Unlocking healthcare innovation

We are now at a tipping point. Breakthroughs in analytics and generative artificial intelligence (GenAI) integrate disparate data, connect decision-makers to real-time insights, and automate burdensome administrative tasks. But the most important benefit of AI is the ability to personalize consumer experiences, according to recent Salesforce research.

GenAI is a further leap forward because algorithms can analyze large volumes of data and create entirely new content, expanding uses across healthcare. GenAI can develop personalized experiences organizing clinical recommendations, for example, and design new ways to engage patients. It can improve the quality of care, make it more accessible and affordable, reduce inequities in research and care delivery, and help organizations unlock value in new ways.

Collaborating with Salesforce

In collaboration with Salesforce, KPMG has expanded our solutions to include GenAI capabilities that produce deeper insights and drive improved patient outcomes. We help healthcare organizations deliver a more seamless care journey by augmenting Salesforce Health Cloud, including with Data Cloud and Einstein GPT.

By leveraging extensive data, unique insights, and industry expertise, we inform client strategies and build solutions that:

  • Improve healthcare access—Transforming the experience of patients’ access to care
  • Find the Right Provider can deliver a more intuitive interface that drives a better match and is more closely aligned to what healthcare consumers are looking for
  • Automated Interaction Summarization digests analytics and outputs from existing call dispositions to enable proactive summarization and minimize effort for agents
  • Make technology easier to use—Enhancing tools that make contact center users more efficient.
  • Deliver faster time to value—Helping healthcare organizations build more trusted patient relationships at lower operational costs
  • Tracking regulatory changes—Helping to ensure that healthcare providers adhere to changing federal and state requirements

With the power of digital transformation from KPMG and solutions from Salesforce, healthcare organizations can unlock new levels of efficiency, personalization, and patient engagement.

Dive into our thinking:

Transform healthcare digital engagement with GenAI

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Meet our team

Image of Hank Yang
Hank Yang
Principal, Customer Advisory, KPMG US
Image of Mike Krajecki
Mike Krajecki
Partner, Advisory, Lighthouse, KPMG US

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