KPMG AI Strategy

AI is disrupting the market. Is your organization positioned to maximize value?

AI is transforming industries at an unprecedented pace, reshaping competition and redefining value creation. Organizations that invest in AI strategically are achieving higher efficiency, better decision-making, and new revenue streams.

In fact, 82% of leaders agree that their industry’s competitive landscape will look different in the next 24 months* However, AI adoption without a clear strategy can lead to fragmented efforts, compliance risks, and wasted investments.

Source: KPMG AI Quarterly Pulse Survey, June 2025

Key activities and accelerators for the KPMG AI strategy approach

We help you move from aspiration to execution by shaping an AI strategy to increase the value for your company. This is tailored for your unique opportunities, starting position, culture and execution challenges.

AI Opportunity

Quantify the potential value of deploying AI across the organization (generative and agentic AI)
Identify highest-impact business areas which could deliver a greater ROI from deploying AI
Set targets for the expected benefits for each function/area to drive execution

AI Maturity

Benchmark organizational readiness in terms of Talent and Technology vs peers
Assess the scope and impact to date of prior AI and transformation initiatives
Size key barriers for success going forward, including market position, leadership, product/service portfolio, operational performance, financial strength, and culture

AI Architecture

Design overall transformation approach around key value levers (e.g., by function, value-stream, and/or product area)
Outline key transformation initiatives and events at enterprise, functional, and foundational layers
Define change governance approach and leadership resources (including, e.g., AI control tower)

AI Strategy Design

Articulate your overarching AI vision, strategic objectives, expected benefits/outcomes, and sense of urgency/timing
Tailor strategy to achieve this outcomes based on a portfolio of strategic choices with clarity of rationale
Define key aspects of the future business and operating model to identify and prioritize most critical areas of change

AI Business Case

Quantify benefits and articulate realization strategy to ensure the value of AI is captured
Shape implementation plan for delivery of AI initiatives (including dependencies, resources, and organizational capacity)
Develop a detailed cost and timeline estimate for AI execution (including both upfront investments and ongoing operational expenses)

Explore KPMG AI Strategy capabilities:

A trusted advisor that knows the space and has in-depth experience to design, implement and communicate your vision

A thorough approach to scale AI/GenAI across the company while implementing guardrails for trusted GenAI

A collaborator who knows the industry and can prioritize use cases with broad impact to knowledge workers

A working knowledge from strong alliance partners to understand the enterprise solution stack

You can realize value with AI

Transcript

GRAPHIC: You can with AI.

You can realize value with AI.

VO: In the AI era, you can unlock a whole new world of value.

Transform untapped possibilities into results

Take this established manufacturer, looking to capitalize on decades of research. With KPMG and AI, they analyzed tens of thousands of documents, pinpointing critical information faster than ever before…

GRAPHIC: 40% increase in research efficiency

… setting them on the path towards a new era of production, and bringing innovations to the market ahead of the competition.

GRAPHIC: You can unleash insights with AI.

You can optimize service with AI.

VO: Or this global retailer, who wanted to unlock value in their customer service. By harnessing AI, they looked to improve experience and cut costs at the same time…

GRAPHIC: 20% lighter employee workload

$20M projected savings

VO: … freeing up their people to focus on driving new sales, and creating the conditions for unprecedented growth.

This is just the beginning of what AI has to offer. The first step towards becoming an intelligent enterprise. Imagine the potential you could unleash. The value you could realize.

GRAPHIC: You can with AI.

VO: You can.

You can with AI.

You can with KPMG.

GRAPHIC: KPMG. Make the Difference.

www.kpmg.us/AIStrategy

Client Story

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Dynamic new suite of tools helps empower client to accelerate complex transactions and optimize value

Client Story

Webcast Replay Webcast Upcoming Listen Now From The Web

Concerned about risks and biases, a leading US financial services company called on KPMG to help improve the reliability of its artificial intelligence-driven outcomes.