KPMG AI Strategy
AI is disrupting the market. Is your organization positioned to maximize value?
AI is transforming industries at an unprecedented pace, reshaping competition and redefining value creation. Organizations that invest in AI strategically are achieving higher efficiency, better decision-making, and new revenue streams.
In fact, 82% of leaders agree that their industry’s competitive landscape will look different in the next 24 months* However, AI adoption without a clear strategy can lead to fragmented efforts, compliance risks, and wasted investments.
Source: KPMG AI Quarterly Pulse Survey, June 2025
Key activities and accelerators for the KPMG AI strategy approach
We help you move from aspiration to execution by shaping an AI strategy to increase the value for your company. This is tailored for your unique opportunities, starting position, culture and execution challenges.
1
- Quantify the potential value of deploying AI across the organization (generative and agentic AI)
- Identify highest-impact business areas which could deliver a greater ROI from deploying AI
- Set targets for the expected benefits for each function/area to drive execution
2
AI Maturity
- Benchmark organizational readiness in terms of Talent and Technology vs peers
- Assess the scope and impact to date of prior AI and transformation initiatives
- Size key barriers for success going forward, including market position, leadership, product/service portfolio, operational performance, financial strength, and culture
3
AI Architecture
- Design overall transformation approach around key value levers (e.g., by function, value-stream, and/or product area)
- Outline key transformation initiatives and events at enterprise, functional, and foundational layers
- Define change governance approach and leadership resources (including, e.g., AI control tower)
4
AI Strategy Design
- Articulate your overarching AI vision, strategic objectives, expected benefits/outcomes, and sense of urgency/timing
- Tailor strategy to achieve this outcomes based on a portfolio of strategic choices with clarity of rationale
- Define key aspects of the future business and operating model to identify and prioritize most critical areas of change
5
AI Business Case
- Quantify benefits and articulate realization strategy to ensure the value of AI is captured
- Shape implementation plan for delivery of AI initiatives (including dependencies, resources, and organizational capacity)
- Develop a detailed cost and timeline estimate for AI execution (including both upfront investments and ongoing operational expenses)
Explore KPMG AI Strategy capabilities:
A trusted advisor that knows the space and has in-depth experience to design, implement and communicate your vision
A thorough approach to scale AI/GenAI across the company while implementing guardrails for trusted GenAI
A collaborator who knows the industry and can prioritize use cases with broad impact to knowledge workers
A working knowledge from strong alliance partners to understand the enterprise solution stack
Client Stories
Discover how we've helped clients achieve their full potential and jump ahead of the competition through business technology innovation. Learn how we can transform your future.
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HP transforms complex M&A with data, analytics, and AI
Dynamic new suite of tools helps empower client to accelerate complex transactions and optimize value
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Building trusted AI in financial services
Concerned about risks and biases, a leading US financial services company called on KPMG to help improve the reliability of its artificial intelligence-driven outcomes.
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The perfect fit: Unlocking new value with GenAI
KPMG is helping a global footwear leader expand its AI capabilities and develop powerful new applications
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Harness the full power of GenAI with AI-enabled solutions to advance your capabilities, accelerate growth and value, increase efficiencies, and sustain a competitive advantage.
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AI Trust services
Unlock the vast potential of artificial intelligence with a trusted approach.
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Enable your organization with KPMG AI Workforce
KPMG Workforce AI helps organizations capture the value of their investments by optimizing their workforce and prioritizing their people.
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KPMG AI Technology
Building a scalable and trusted foundation for AI adoption
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Our teams make the difference by helping you turn vision into reality with positive, lasting change.
