How KPMG helped our client build a foundation for GenAI

KPMG began working with the company on a series of agile initiatives to expand its overall AI/GenAI awareness, establish a secure development framework, and test and launch initial proof-of-concept (POC) use cases for several different business functions. Our KPMG resources on this project have included teams from technology strategy and architecture, emerging technologies, AI centers of excellence (CoE), and enterprise innovation. This cross-functional group quickly provided the client with extensive on-the-ground AI and GenAI experience and capabilities. We also brought in subject matter specialists who cover more than a dozen different business functions to help nail down recommendations and leading practices for functional value capture.

The secure new AI platform went live for corporate staff and has already produced multiple value-creating business solutions. We continue to work closely with the company on platform operations, optimizations, and ongoing AI-enabled business transformation.

Here’s a closer look at three key foundational initiatives to date:

Expanding awareness and engagement

Our work kicked off with a KPMG Ignition session, a deep-dive innovation workshop that included:

• Participation by client’s senior leadership and staff from more than 10 business units
• Clear definitions and examples of both AI overall and GenAI specifically
• Demonstration of GenAI applications in action, including direct participation and presentations by third-party large language model (LLM) teams
• Detailed review of KPMG AI/GenAI experience: established frameworks, user adoption journeys, development methodologies and technology tools, business cases, security, governance, and other leading practices.

Operationalizing and scaling

The client’s custom AI platform was rolled out in a live production environment for the company’s more than 4,500 global corporate staff, and KPMG continues to work with the company to enhance and scale the platform. Key steps in this phase included:

• Firmly established enterprise-grade security and governance processes
• Moved LLMs and four initial POCs into production
• Built operational dashboard to monitor the metrics for the POCs
• Collected user feedback from POCs and defined next steps to optimize the related GenAI models
• Tested data integration and automation
• Piloted four additional use cases in the production environment to support retail (in-store employee surveys), e-commerce (personalized product finder tool), finance (investor relations automation), and sales (in-store AI assistant providing interactive training and targeted product recommendations)
• Developed change management assets, L&D materials, and user guides for the AI platform.

The real measure of success

“People, process, and technology.” It’s a tried-and-true mantra to guide enterprise performance and innovation. But for our client, there’s a reason that “people” comes first. Empowering its people has always been core to the company’s culture and values. And it’s why user adoption and enablement is the top key performance indicator for the company on its AI and GenAI initiatives. For our client, success is about much more than simply identifying new cost savings or improving operational efficiencies. It’s about giving its people the tools they need to continuously expand their capabilities, drive innovation, accelerate growth, and thrive in the workplace.