Martin Sokalski

Martin is a Principal at KPMG LLP and U.S. Advisory AI Leader for the Consumer & Retail industry. Martin has over 25 years of experience in advisory and management consulting and has a proven track record of delivering desired business outcomes enabled by technology for his clients.

In his role as the AI leader for the Consumer & Retail sector, Martin specializes in guiding consumer product companies and retailers harness sustainable business value from this modern technologies. Martin has experience working with organizations of various sizes and complexities, including Fortune 500 companies. He has expertise in generative AI (including agentic AI) and modern technology landscape which he uses to assist clients reimagine their business with AI, including new ways of working across front, middle, and back-office functions, reinspiring experience, rewiring processes, and redefining performance. For his clients, this transformation has resulted in tangible business outcomes including speed to insights, top-line growth, operational efficiency, cost takeout, customer and workforce engagement, innovation, and trust.

Martin has developed methods and frameworks, capabilities, and assets to establish a state-of-the-art AI practice that helps clients successfully navigate through their own AI journey. Martin has led and delivered numerous client engagements across the Consumer & Retail landscape including the following examples:

• Developed a GenAI (including Agentic AI) strategy and created an implementation roadmap tailored to clients’ business priorities.
• Designed GenAI Operating models and Governance models to facilitate effective, responsible, and trusted adoption of GenAI capabilities across the enterprise and deliver on desired business outcomes.
• Deployed foundational GenAI solutions and implemented dozens of functional use cases to unlock tangible business value across sales, marketing, retail operations, customer service, IT, finance, procurement, and other functions.
• Worked closely with alliance partners to leverage inherent platform AI capabilities to accelerate path to value.
• Deployed supporting change management, value management and governance models to help ensure effective scale and adoption and overall success.

As a regular speaker at industry conferences and a contributor to thought leadership, Martin shares insights on AI applications and trends, digital transformation, and technology enablement which helps shape the future of business.