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Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

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Customer relationship management

Improve customer experience and increase revenue growth.

Digital disruption is forcing companies to transform at an accelerated pace—with a further push caused by effects of COVID-19.

Rapidly evolving customer expectations and disruptive technologies are creating an even more urgent need for companies to digitally transform.

Our customer relationship management (CRM) specialists can work with you during all stages of transformation: from pre-implementation of CRM technology to the implementation itself and then post-implementation—to help assure return on investment. Basing decisions on customer data analysis and insights, we will team with you to select, design, deploy, and optimize technologies that enable an increase in sales productivity and speed up profitable revenue growth. 

The implementation of CRM technology also results in automating and enforcing consistent sales processes, providing you with visibility to your opportunity pipeline, and sharing data across sales and service teams so you can improve customer experience. Transformation can enable you to:

  • improve sales forecasting
  • maximize return on technology investments
  • improve data capture, management, and governance

How we help clients

Pre-implementation services

Develop the implementation strategy, select your vendor, conduct spot diagnostics, and begin the design process.

Implementation services for Salesforce or Microsoft platforms

Gather requirements, carry out the design process, research criteria, train your people on the system, and test it. KPMG data & analytics specialists can assist with data integration.

Post-implementation services

Recommend ways to evolve your business operating model to meet your objectives, especially if you've already shifted CRM to the cloud and are not getting good return on investment.

Explore client stories

Read case study perspectives directly from our clients

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User-led design. Data-driven investments.

KPMG helped a leading investment management firm design better sales and service processes and implement new customer relationship management technology.

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A 360-degree customer view comes to life

KPMG and Google Cloud helped a global life insurance subsidiary empower its customer-facing team with fact-based decision support.

More stories​

Read about how we help clients enhance their customer experience, improve business performance, and drive new revenue streams—then let us do the same for you.

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