Skip to main content

Solid retail sales after slowdown due to bad weather

First quarter may be the best.

April 1, 2026

February retail sales increased 0.6%, slightly above expectations for a 0.5% rise. Excluding autos, retail sales advanced by a solid 0.5%, surpassing the consensus estimate of 0.3%. Early tax refunds and a return to more seasonable weather encouraged shoppers to open their wallets. 

Sales at motor vehicles and parts dealers rose 1.2% after plunging 1.7% in January. Light vehicle sales clocked in at a firm 15.8 million unit annualized selling pace, up from 14.9 million in January. Automotive purchases at the start of the year were depressed by harsh wintry weather, keeping consumers from venturing outdoors. Sales at restaurants and bars picked up to show a 0.4% gain after declining 0.2% for the same reason.

A number of key categories booked increases in February. Sales at health and personal care stores rose 2.3%, apparel retailers increased 2%, sporting goods stores up 1.3%, electronics gained 0.5%. E-commerce sales increased 0.7% after rising 1.4% in January. 

Gasoline station sales increased 0.9%, boosted by higher prices at the pump as gasoline prices rose 0.8%. However, March gasoline prices, up 20% by one measure and even more by others, are likely to have sapped consumer purchasing power over the last several weeks.

Core retail sales (which exclude autos, gasoline, restaurants and building materials and feed into the GDP consumer spending calculation) advanced 0.5% after rising 0.2%. These figures are consistent with our estimate for 2% annualized growth for both consumer spending and GDP in the first quarter. Clearly, there is downside risk to the growth projections given the surge in energy prices. 

March gasoline prices, up 20% by one measure...are likely to have sapped consumer purchasing power over the last several weeks.

photo of Ken Kim

Ken Kim

KPMG Senior Economist

Bottom Line

What should have been a promising first quarter for consumer spending is more fraught due to the US-Iran war. February retail sales bounced back after a weather-induced slowdown in January. Household tax refunds acted as a tailwind for consumer spending. The surge in gasoline prices to $4 and surcharges now being added by companies will effectively wipe out the benefits from tax refunds. The first quarter may turn out to be the best quarter for the year.

Explore more

Subscribe to insights from KPMG Economics

KPMG Economics distributes a wide selection of insight and analysis to help businesses make informed decisions.

Meet our team

Image of Kenneth Kim
Kenneth Kim
Senior Economist, KPMG Economics, KPMG US

Thank you

Thank you for subscribing. You should receive a confirmation e-mail soon.

Subscribe to insights from KPMG Economics

Now more than ever, companies are using data to make informed decisions about the future of their business. KPMG Economics is continuously monitoring and analyzing economic and geopolitical data so we can provide business leaders with reliable and timely insight and analysis.

To receive our Economic Updates and other relevant content published by the KPMG Economics as soon as it is released, please provide the following details:
All fields with an asterisk (*) are required.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's . Privacy Statement

An error occurred.

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.
All fields with an asterisk (*) are required.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline